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Why a small fraction of visitors drive most online traffic — and profit. Nearly a decade ago, I began asking media executives what I assumed would be a simple question: … Read more
By putting up a metered paywall in January, the Atlantic joins a raft of publications that are launching paid products online Nearly 10 years ago, the Atlantic tore down its … Read more
The collection and analysis of data from the online audience is already a reality in well-known brands of newspapers and magazines, who have assigned specific teams to then make decisions … Read more
A few minutes with…Matt Lindsay So, Matt Lindsay, what do you do? I’m president of Mather Economics. We do a lot of work with media companies on customer analytics, things … Read more
Mather Economics is pleased to announce their next webinar series event focusing on Digital ROI Analysis. Our first webinar of 2018 will be Tuesday, March 27 at 2:00 pm EDT … Read more
As machine learning takes hold among executives, Arvid Tchivzhel warns, firms should learn from the mistakes of implementing Big Data projects. In a recently published article in the CIO Review, … Read more
In a recently published article in Talking New Media, Matt Lindsay discusses the potential risk of capturing and using customer analytics. If the risk comes at a loss of the … Read more
Join us on Tuesday, Oct 4, 2016 2:00 PM EDT for the 3rd of our webinar series. Learn how Mather Economics can help you with digital product offerings, including Listener™, … Read more
Mather Economics is pleased to announce a webinar series taking place in August and September covering a variety of topics you might find valuable for consideration in your 2017 budget. … Read more