August 11, 2021 | Atlanta, GA A big (and tasty) thank you to our summer interns and employees at Mather Economics. Thank you for all your hard work and dedication! … Read more
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by Rob Williams, July 14, 2021 The growing importance of subscription revenue to news publishers calls for greater focus on strategies to retain readers and identify which ones are most … Read more
Press Release: Mather Economics LLC June 21, 2021 Mather Economics is pleased to announce the addition of Scott Keller to our advisory board. Scott brings years of experience with customer … Read more
By Daniel Casarez, Special to California Publisher Understanding various strategies for audience growth in today’s news environment may simply be an overtone between native print journalism and digital platforms in … Read more
Mather Economics has partnered with MMP Global MPP Global delivers the only fully integrated cloud platform to identify, engage and monetize digital audiences. From metering and profiling to promotions, payments, … Read more
For small to mid-sized media companies looking to supercharge their digital subscriptions. VIEW WEBINAR RECORDING Mather Economics has developed digital subscription services that blend strategic consulting, digital data gathering using Listener™, audience & … Read more
Reader Revenue Blog | 27 September 2020 By Grzegorz Piechota featuring Mather Economics How engaging is your news site? How many users have signed up for e-mail newsletters? How many users did you … Read more
INMA Blog Post By Kathleen Coleman Director of Marketing & Business Development Spokesman Review – Spokane, Washington, USA 07 October 2020 The Spokesman-Review’s digital churn rate has dropped from 49.19% … Read more
INMA Blog September 2020 By Matthew Lulay, Managing Director and Matt Lindsay, President SUMMARY: As digital subscribers continue to grow as a share of total circulation volume, the need to … Read more
By Matt Lindsay, President of Mather Economics DOWNLOAD PDF Why, why, why? When we work with publishers on pricing strategy, it is quickly apparent that most subscribers do not stop … Read more