Name: Data Science Day
Start: 2022-10-20T18:00:00-04:00
End: 2022-10-21T17:59:59-04:00

Data Science Day

October 20, 2022 - October 21, 2022

The Data Science Day is the annual in-person gathering of the Data Science Expert Group, WAN-IFRA’s community of practice for news media professionals working in data science, data analytics, and data engineering.

The event is open to WAN-IFRA members already registered in the Data Science Expert Group.

Following one year of virtual meetups, the one-day event hosted at French newspaper le Figaro in Paris will be an opportunity to meet in person and explore use cases, projects, tools, and ways of addressing recurring challenges around the priorities of newsrooms to grow audiences, deepen user engagement, and optimise reader revenues.

The morning will be filled with several presentations by guest speakers and members of the Group. In the afternoon, a series of fifteen thematic round tables will be organized to encourage direct exchanges between group members.

We will welcome you for a friendly cocktail party at Le Figaro the evening before the conference.

Details

Start:: October 20, 2022
End:: October 21, 2022

Glossary terms for Listener

Ad Revenue at Risk: The advertising revenue that is impacted under varying scenarios. Not all ad revenue may be lost even though it is at risk.
Article PVs at Risk: The article page views that are impacted under varying scenarios. Not all page views may be lost even though they are at risk.
Conversions: The volume of users who become paid subscribers after encountering the paywall at a given meter setting.
Conversion Rate: The ratio of users who become paid subscribers vs. users who encounter the paywall at a given meter setting.
Engagement Group: A categorization for users based on how engaged the are on the site over a 30 day period. Engagement includes page views, article page views, number of unique days a user visited the site, the number of sections a user visited, the total time a user spent on the site, and how far down the page the user scrolled (scroll depth).

Fanatics: the most engaged group of the engagement group.
Enthusiasts: the second most engaged group.
Stable Users: the third most engaged group.
Dabblers: the fourth most engaged group.
Flybys: the fifth most engaged group.
Non-Engaged: the least engaged group.

Impression: An advertisement view or delivery.
Paywall: The software that restricts access to online content for unpaid users.
Meter Setting: The free amount of either pages or days that a user can view before hitting the paywall.
Known User: An anonymous user who engaged with the newsletter or logged in using Gigya over the 30-day period
Paid Subscribers: Subscribers who are paying some price for a subscription.
Paywall Hits: The volume of users who encounter a paywall and are restricted from reading metered content at a given meter setting.
MIP: Mather intelligent paywall. A dynamically adjusting paywall based on user propensity and other behavioral, environmental, and predictive characteristics
ATB: Across-the-board. A static paywall that is not data-driven