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Forum Francophone 2022 – Paris, France
October 19, 2022 @ 8:00 am - October 20, 2022 @ 5:00 pm
Agenda
Wednesday 19 October: 1.00-6.30 p.m.
Thursday, October 20: 09:30-19:00
Friday, October 21: The day after the Forum, participants are invited to participate in “Data Science Day”, the back-to-school meeting of the European members of the Data Science Expert Group of WAN-IFRA.
The program will look at the latest trends in digital reader revenue, ongoing audience acquisition and retention, executing content monetization strategies, and evolving online press business models. Our speakers will present their product, service, content and distribution strategy, but also the evolution of their commercial approach and their advertising offer in the face of changes in the ad tech market and privacy protection rules.
October 19 Wednesday- 14:30
Set the right pricing for digital content offers – What can we learn from the experience of Mediahuis and Mather Economics in the face of rising inflationary pressures?
Speaker
Liesbeth Nizet
Managing Director of Mather Economics Europe (Belgium)