America’s Newspapers

October 16, 2022 @ 8:00 am - October 18, 2022 @ 5:00 pm

JOIN US IN NEW ORLEANS!

Newspaper leaders will gather in New Orleans to tackle the industry’s challenges

Name: America’s Newspapers
Start: 2022-10-16T08:00:00-04:00
End: 2022-10-18T17:00:00-04:00

The America’s Newspapers Senior Leadership Conference is the most important meeting of the year for newspaper publishers, owners and leaders. This year’s meeting will be held Oct. 16-18 at The Roosevelt Hotel in New Orleans.

The two-day meeting will focus on developing solutions to continue the evolutions of local newspapers. The meeting is perfect for publishers, owners, corporate leaders and other senior-level executives.

The opening reception will be Sunday evening, October 16. The meeting will officially conclude on Tuesday, October 18, at noon. Stay through Tuesday afternoon for a special BONUS SESSION at the offices of The Advocate/Times-Picayune. Judi Terzotis and her team will go through a number of their successful initiatives followed by a reception at their office.

Details

Start:: October 16, 2022 @ 8:00 am
End:: October 18, 2022 @ 5:00 pm

Glossary terms for Listener

Ad Revenue at Risk: The advertising revenue that is impacted under varying scenarios. Not all ad revenue may be lost even though it is at risk.
Article PVs at Risk: The article page views that are impacted under varying scenarios. Not all page views may be lost even though they are at risk.
Conversions: The volume of users who become paid subscribers after encountering the paywall at a given meter setting.
Conversion Rate: The ratio of users who become paid subscribers vs. users who encounter the paywall at a given meter setting.
Engagement Group: A categorization for users based on how engaged the are on the site over a 30 day period. Engagement includes page views, article page views, number of unique days a user visited the site, the number of sections a user visited, the total time a user spent on the site, and how far down the page the user scrolled (scroll depth).

Fanatics: the most engaged group of the engagement group.
Enthusiasts: the second most engaged group.
Stable Users: the third most engaged group.
Dabblers: the fourth most engaged group.
Flybys: the fifth most engaged group.
Non-Engaged: the least engaged group.

Impression: An advertisement view or delivery.
Paywall: The software that restricts access to online content for unpaid users.
Meter Setting: The free amount of either pages or days that a user can view before hitting the paywall.
Known User: An anonymous user who engaged with the newsletter or logged in using Gigya over the 30-day period
Paid Subscribers: Subscribers who are paying some price for a subscription.
Paywall Hits: The volume of users who encounter a paywall and are restricted from reading metered content at a given meter setting.
MIP: Mather intelligent paywall. A dynamically adjusting paywall based on user propensity and other behavioral, environmental, and predictive characteristics
ATB: Across-the-board. A static paywall that is not data-driven