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Using Data to Grow Audience

October 12, 2022 - October 14, 2022

Using Data to Grow Audience

Join Mather Economics at the News Media Business Summit in Harrisburg, PA.

Publishers today are very focused on the long-term objective of digital transformation and are now confronted with a new challenge of declining audience levels.  How can you make digital progress if audiences are declining?  Are there ways to reverse the trends?  What are the key levers in the publisher toolkit to leverage data and grow audience?  Pete Doucette and Matthew Prieto of Mather Economics will look to answer some of these fundamental questions through real world case studies and present actionable insights that publishers can use to grow audience.

We will be presenting a session on Using Data to Grow Your Audience featuring Pete Doucette, Senior Managing Director, Strategy of Strategic Consulting, on Friday, October 14!

Register to attend at www.360mediaalliance.net


October 12, 2022
October 14, 2022
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