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June 23, 2021 @ 12:45 pm - 1:30 pm
Join Matt Lindsay, President of Mather Economics, and Tim Franklin, Sr. Associate Dean and John M. Mutz Chair in Local News at Medill at Northwestern University, on the main stage on Wednesday, June 23rd at 12:45 PM EST // 9:45 AM PST.
Trends in Reader Revenue: What Local News Are People Paying For?
Reader revenue has never been more important to sustaining local news than it is today. What’s driving people to pay for local news in larger numbers? What can be done to keep them? There are lessons to be learned inside new data of reader behaviors with digital local news.
Learn more about the Medill Subscriber Engagement Index Platform and Mather’s Industry Benchmarking Reports.