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Madelin Zwingelberg

Director, Analytics

Madelin Zwingelberg works with both domestic and international clients to build data-based econometric models that drive pricing strategies, budget forecasting, retention and acquisition initiatives and yield management for subscription-based services. She has worked with a variety of clientele on projects ranging from newspapers and magazines, both corporate and independent, to movie subscription services. She leads a team of analysts that works with dozens of publishing and media clients to maximize revenue while minimizing costs and potential customer loss through optimal pricing.

Madelin holds two separate Bachelor of Arts degrees in Economics and Spanish Language and Literature from Furman University. During her time at Furman, she completed a Hollingsworth Research Fellowship where she studied the rising unit labor costs in China and its impact on the country’s export-oriented growth.