Mather: News & Events January 11, 2023 | 2 minute read The Media Revenue Symposium is Back— Live in Atlanta, March 2023! New year, new events! It’s time to register you … Read more
News Type: Matt Lindsay
Subscriptions Still on the Rise at Most Newspapers in the Medill Subscriber Engagement Index RESEARCH | NOV 21, 2022 by SUSAN CHANDLER One ray of good news during the Covid pandemic: … Read more
SUMMARY: These three use cases are driven by data science and have impacted significant bottom-line revenue and subscription growth. 3 data science use cases demonstrate news publisher monetization options Satisfying Audiences … Read more
MATHER: INSIGHTS & NEWS Originally posted by WAN-IFRA on August 11, 2022 Publishers pushing the prices of their print products higher and higher – trend or coincidence? Survey says trend … Read more
SUMMARY: Benchmark research from North American news media companies indicates acquisition of digital products is likely to remain at current levels without a significant news event occurring to increase traffic. Satisfying … Read more
These levers, relationships impact the lifetime value North Star SUMMARY: Media decision-makers should quantify monthly start volume based on paywall settings, price elasticity, and churn. By Nick Truitt, Arvid Tchivzhel … Read more
Satisfying Audiences Blog | 12 April 2022 SUMMARY: The lifetime value North Star and optimization framework help marketers make critical decisions based on maximizing revenue opportunity. By Arvid Tchivzhel, Nick Truitt, … Read more
Mather Economics | Insights, News & Events March 18, 2022 By Matt Lindsay, President, and Arvid Tchivzhel, Managing Director SUMMARY: Though local newspapers will (and should) cover global events, Mather recommends … Read more
SUMMARY: Combining the path to conversion and core score is one way to assess the value created by an article to the publisher from both subscription sales and retention. INMA Satisfying … Read more
January 27, 2022 Reposted from Northwestern – Medill About 150 News Outlets Expected to Participate in Medill Subscriber Index in First Half of 2022 EVANSTON, ILL. — The Google News … Read more
