These levers, relationships impact the lifetime value North Star SUMMARY: Media decision-makers should quantify monthly start volume based on paywall settings, price elasticity, and churn. By Nick Truitt, Arvid Tchivzhel … Read more

Satisfying Audiences Blog   |   12 April 2022 SUMMARY: The lifetime value North Star and optimization framework help marketers make critical decisions based on maximizing revenue opportunity. By Arvid Tchivzhel, Nick Truitt, … Read more

Mather Economics | Insights, News & Events March 18, 2022 By Matt Lindsay, President, and Arvid Tchivzhel, Managing Director SUMMARY: Though local newspapers will (and should) cover global events, Mather recommends … Read more

SUMMARY: Combining the path to conversion and core score is one way to assess the value created by an article to the publisher from both subscription sales and retention. INMA Satisfying … Read more

January 27, 2022 Reposted from Northwestern –  Medill About 150 News Outlets Expected to Participate in Medill Subscriber Index in First Half of 2022 EVANSTON, ILL. — The Google News … Read more

Publishers achieve significant boosts in revenue and subscriptions by understanding what content should be classified as “premium” and placed behind a paywall. By Arvid Tchivzhel, Managing Director, Digital Services and … Read more

Mexico City | July 7, 2021 FOR IMMEDIATE RELEASE WAN-IFRA Press Release WAN-IFRA, THE GOOGLE NEWS INITIATIVE AND MATHER ECONOMICS LAUNCH COMPREHENSIVE LATIN AMERICA SUBSCRIPTIONS REPORT   WAN-IFRA, the Google … Read more

Press Release: Mather Economics LLC June 21, 2021 Mather Economics is pleased to announce the addition of Scott Keller to our advisory board.  Scott brings years of experience with customer … Read more

The findings indicate news organizations need to understand the types of content most important on the subscriber’s path to conversion to help guide editorial and marketing strategies. June 2021 By … Read more

Tampa Bay Times | Opinion Column | Stephen Davis June 1, 2021 Everglades restoration enhances water quality and benefits Florida’s real estate industry Discharges from Lake Okeechobee are polluted with … Read more

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