Subscriptions Still on the Rise at Most Newspapers in the Medill Subscriber Engagement Index RESEARCH | NOV 21, 2022 by SUSAN CHANDLER One ray of good news during the Covid pandemic: … Read more
News Type: Matt Lindsay
Press Release: Mather Economics LLC June 21, 2021 Mather Economics is pleased to announce the addition of Scott Keller to our advisory board. Scott brings years of experience with customer … Read more
By Daniel Casarez, Special to California Publisher Understanding various strategies for audience growth in today’s news environment may simply be an overtone between native print journalism and digital platforms in … Read more
Mather Economics has partnered with MMP Global MPP Global delivers the only fully integrated cloud platform to identify, engage and monetize digital audiences. From metering and profiling to promotions, payments, … Read more
Reader Revenue Blog | 27 September 2020 By Grzegorz Piechota featuring Mather Economics How engaging is your news site? How many users have signed up for e-mail newsletters? How many users did you … Read more
INMA Blog September 2020 By Matthew Lulay, Managing Director and Matt Lindsay, President SUMMARY: As digital subscribers continue to grow as a share of total circulation volume, the need to … Read more
By Matt Lindsay, President of Mather Economics DOWNLOAD PDF Why, why, why? When we work with publishers on pricing strategy, it is quickly apparent that most subscribers do not stop … Read more
