Mather: News & Events January 11, 2023  |  2 minute read The Media Revenue Symposium is Back— Live in Atlanta, March 2023! New year, new events! It’s time to register you … Read more

The Mather Report – David Clinch

The Mather Report with David Clinch features a weekly blog post about all things relating to media revenue.

“Headwinds” is the word of the week in #MediaRevenue world.
There have been a number of stories this week about media companies of many kinds facing “headwinds” as digital advertising stalls and subscriptions either slow or become harder to acquire.
At Mather we think of this as a set of problems in which “data science as a service” can become even more important and calibrating your revenue strategy to optimize for revenue on both sides of the subscription and advertising equation is vital.
Reconfiguration of services and content in the streaming world is also continuing as streamers offer new content slates and adjust to new hybrid subscription and advertising models.
Always let me know on Twitter if you spot any #MediaRevenue stories I may have missed. If you have any questions or comments about these updates, please get in touch.

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MATHER: NEWS & INSIGHTS ATLANTA, GA | August 08, 2022— Mather Economics is pleased to announce Peter Doucette joined its executive team as Senior Managing Director, Strategy. Pete’s role will … Read more

MEET THE SPONSOR: BOB TERZOTIS, EXECUTIVE VICE PRESIDENT, MATHER ECONOMICS. Bob Terzotis, Executive Vice President of Business Development at Mather Economics When thinking about the trends facing media publishing and … Read more

  These levers, relationships impact the lifetime value North Star SUMMARY: Media decision-makers should quantify monthly start volume based on paywall settings, price elasticity, and churn. By Nick Truitt, Arvid Tchivzhel … Read more

Satisfying Audiences Blog   |   12 April 2022 SUMMARY: The lifetime value North Star and optimization framework help marketers make critical decisions based on maximizing revenue opportunity. By Arvid Tchivzhel, Nick Truitt, … Read more

Optimize + Monetize your Digital Content Strategy; Stop counting page views and focus on what matters. REVENUE! Join Mather Economics for our online Content Strategy Forum along with leading global … Read more

Mather Economics | Insights, News & Events March 18, 2022 By Matt Lindsay, President, and Arvid Tchivzhel, Managing Director SUMMARY: Though local newspapers will (and should) cover global events, Mather recommends … Read more

Mather Economics | News February 26, 2022 Mather provides strategic insights to the newspaper industry through its quarterly benchmark reporting Partners share access to first-party data, and Mather’s experienced staff … Read more

SUMMARY: Combining the path to conversion and core score is one way to assess the value created by an article to the publisher from both subscription sales and retention. INMA Satisfying … Read more

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