News Type: Media

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The Mather Report – David Clinch

The Mather Report with David Clinch features a weekly blog post about all things relating to media revenue.

“Headwinds” is the word of the week in #MediaRevenue world.
There have been a number of stories this week about media companies of many kinds facing “headwinds” as digital advertising stalls and subscriptions either slow or become harder to acquire.
At Mather we think of this as a set of problems in which “data science as a service” can become even more important and calibrating your revenue strategy to optimize for revenue on both sides of the subscription and advertising equation is vital.
Reconfiguration of services and content in the streaming world is also continuing as streamers offer new content slates and adjust to new hybrid subscription and advertising models.
Always let me know on Twitter if you spot any #MediaRevenue stories I may have missed. If you have any questions or comments about these updates, please get in touch.

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MATHER: NEWS & INSIGHTS ATLANTA, GA | August 08, 2022— Mather Economics is pleased to announce Peter Doucette joined its executive team as Senior Managing Director, Strategy. Pete’s role will … Read more

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Optimize + Monetize your Digital Content Strategy; Stop counting page views and focus on what matters. REVENUE! Join Mather Economics for our online Content Strategy Forum along with leading global … Read more

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RESEARCH | JAN 27, 2022 by MARK JACOB | LOCALNEWSINI Northwestern University’s Medill Subscriber Engagement Index, a groundbreaking tool to help newsrooms track their digital subscribers, has received a major boost from the Google News … Read more

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  by Rob Williams, July 14, 2021 The growing importance of subscription revenue to news publishers calls for greater focus on strategies to retain readers and identify which ones are most … Read more

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Mather Economics has partnered with MMP Global MPP Global delivers the only fully integrated cloud platform to identify, engage and monetize digital audiences. From metering and profiling to promotions, payments, … Read more