MEET THE SPONSOR: BOB TERZOTIS, EXECUTIVE VICE PRESIDENT, MATHER ECONOMICS. Bob Terzotis, Executive Vice President of Business Development at Mather Economics When thinking about the trends facing media publishing and … Read more

  These levers, relationships impact the lifetime value North Star SUMMARY: Media decision-makers should quantify monthly start volume based on paywall settings, price elasticity, and churn. By Nick Truitt, Arvid Tchivzhel … Read more

Satisfying Audiences Blog   |   12 April 2022 SUMMARY: The lifetime value North Star and optimization framework help marketers make critical decisions based on maximizing revenue opportunity. By Arvid Tchivzhel, Nick Truitt, … Read more

Optimize + Monetize your Digital Content Strategy; Stop counting page views and focus on what matters. REVENUE! Join Mather Economics for our online Content Strategy Forum along with leading global … Read more

Mather Economics | Insights, News & Events March 18, 2022 By Matt Lindsay, President, and Arvid Tchivzhel, Managing Director SUMMARY: Though local newspapers will (and should) cover global events, Mather recommends … Read more

Mather Economics | News February 26, 2022 Mather provides strategic insights to the newspaper industry through its quarterly benchmark reporting Partners share access to first-party data, and Mather’s experienced staff … Read more

SUMMARY: Combining the path to conversion and core score is one way to assess the value created by an article to the publisher from both subscription sales and retention. INMA Satisfying … Read more

By Nick Truitt, Sr. Consultant, and Katie Ruane, Sr. Manager February 2022 | 10 min read KEY POINTS A small North American publisher was seeking to grow subscriptions and engagement … Read more

RESEARCH | JAN 27, 2022 by MARK JACOB | LOCALNEWSINI Northwestern University’s Medill Subscriber Engagement Index, a groundbreaking tool to help newsrooms track their digital subscribers, has received a major boost from the Google News … Read more

WELCOME TO THE FIRST EDITION OF THE MATHER REPORT WITH DAVID CLINCH January 2022  | Mather: Insights The Mather Report with David Clinch features a weekly blog post about all … Read more

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