Reader Revenue Blog INMA 7 April 2020 By Grzegorz Piechota As countries throughout the world move through different phases along the COVID-19 trajectory, so does the bump news media … Read more
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COVID-19 Driving Digital News Subscriptions By Jon Gingerich, senior editor of O’Dwyer’s monthly magazine Tue., Mar. 31, 2020 The coronavirus (COVID-19) pandemic has driven a strong increase in digital news consumption, … Read more
Article Posted on March 31, 2020 COMMENTARY Digital News Subscriptions Grow During COVID-19 Crisis by Rob Williams The coronavirus pandemic has caused advertising demand to plummet, though digital subscriptions have jumped … Read more
Full Article INMA Satisfying Audiences Blog March 2020 By Matt Lindsay and Arvid Tchivzhel Mather Economics is working with many publishers on digital audience and content analytics. We have prepared … Read more
Dear Mather clients, partners and friends: Given the disruption caused by the COVID-19 pandemic, we wanted to provide an update on the actions Mather Economics is taking to help … Read more
INMA Satisfying Audiences Blog 28 January 2020 By Matt Lindsay The latest trends and tactics in digital subscriptions are helping many publishers grow their subscriptions through increased acquisitions and lower … Read more
INMA Satisfying Audiences Blog 28 October 2019 By Matt Lindsay & Arvid Tchivzhel Using propensity modeling to identify readers on a Web site that are likely to subscribe is a … Read more
Project Update – Mather Economics and the Google News Initiative LATAM Subscription Lab November 2019 The project is moving into the final A/B testing phase, which is expected to be … Read more
Publishing Executive Blog 4 November 2019 By Matt Lindsay Companies with subscribers can apply different pricing across customers to a degree not possible in many industries because they have one-to-one … Read more
INMA Satisfying Audiences Blog 28 October 2019 By Matt Lindsay Mather Economics has completed renewal price tests with several publishers to measure digital-only subscriber price elasticity. To implement these tests, … Read more