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Staying Ahead of the Curve [webinar recording included]

July 27, 2022 @ 1:00 pm - 2:00 pm

Zephr x ONA Webinar: Staying ahead of the curve

Top trends influencing the digital publishing industry

As consumer preferences rapidly evolve, and the market becomes more saturated, this is having a knock-on effect on subscription strategies.

In order to stay competitive digital publishers need to think beyond the traditional models to attract and retain their audiences.

That’s why Zephr and ONA organized the webinar “Staying ahead of the curve” with industry experts including Matt Lindsay,  President, Mather Economics and Emily Oxley, Senior Customer Success Lead, Zephr.

Our panelists delved deep into the trends impacting the future of the digital publishing industry so that you can stay ahead of the curve.

The session was moderated by Hanna Rifaey, Partnerships Consultant at the Online News Association.

Download this webinar to learn more about:

  • Evolving and expanding revenue streams – including the rise of micropayments
  • Shifts in consumer behavior and the rising demand of video content
  • Exploring subscription bundling offers
  • And much more…



For more information on ways to enrich your content optimization, connect with Matt at matt@mathereconomics.com.

Mather provides strategic insights to the newspaper industry through its quarterly benchmark reporting.

Click here to download your free report

Please contact Mather Economics if you would like to participate in our benchmarking reports or have any questions. Mather is developing benchmarks for other regions with more details to be announced later this year.


July 27, 2022
1:00 pm - 2:00 pm
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