Dallas, Texas
10 Years of Big Ideas, One Milestone Event!
About Mather's Symposium
Celebrating a decade of impact, the Mather Symposium has become a landmark event, bringing publishers together to exchange ideas and drive meaningful innovation across the industry.
In light of the challenges publishers are navigating, this year’s event is free to attend—ensuring organizations of all sizes can take part in shaping a sustainable future.
Focused on Total Audience Monetization, the Symposium will deliver actionable strategies to boost revenue, engage audiences, and navigate digital transformation.
What You Can Expect
Latest Benchmarks
Expert Insights
Publisher Case Studies
Networking Opportunities
Group Dinner
Roundtable Discussions
Where We'll Be
We’re beyond excited to partner with one of our long-time clients, The Dallas Morning News, who have generously opened their doors to host this year’s Symposium.
Set in the heart of downtown Dallas, their iconic headquarters—once the Central Public Library and now a media hotspot—will be the perfect backdrop for bringing the industry together.
This event is completely free for publishers to attend. However, space is limited—register your interest today, and we’ll be in touch soon!
Find it on the map: 1954 Commerce St, Dallas
Agenda
Stay tuned—new sessions and speakers are dropping daily!
Tuesday, February 25th
Rodeo Bar DallasJoin us for a warm Texas welcome at Rodeo Bar Dallas , where southern hospitality, classic cocktails, and Lone Star vibes create the perfect start to an unforgettable event!
Wednesday, February 26thinspiring discussions and fresh ideas.
Speaker Details
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Dive into 3x15, a fast-paced showcase of innovative approaches to paywall strategy and content monetization. In just 15 minutes per session, you’ll explore three unique models from publishers, uncovering lessons learned, real-world results, and actionable insights. See how these leaders are driving sustainable revenue growth—all while championing quality journalism.
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Thursday, February 27thTopics and Host Details Coming Soon!
Sponsors
Agenda
Details on times, topics, speakers, activities and exact locations will be finalized soon—stay tuned for updates!
Tuesday, February 25th
5:00 PM to 9:00 PM CST
Welcome Reception
Join us for a warm and inviting welcome reception.
Let’s toast and set the tone for an incredible event!
Wednesday, February 26th
9:00 am - 5:00 pm CST
Main Event:
Get ready for a full day of inspiring keynotes, dynamic panels, insider knowledge, and hands-on audience sessions!
Mather State of the Industry
Join Matt Lindsay, PhD, President & CEO of Mather, for an exclusive look at the state of the media industry. Drawing on Mather’s comprehensive benchmarking data and insights from our CEO network, Matt will highlight the key priorities and trends impacting media revenue models. Gain actionable perspectives on how the industry is evolving and what to expect in the coming years. Don’t miss this opportunity to refine your strategy with expert insights from the forefront of the industry.
CEO Panel: Big Bets in Media's Future
After an overview of the media landscape, hear from leading CEOs, including Mike Reed of Gannett, on where they’re placing their big bets in 2025 and beyond. This panel will explore how top media executives are addressing key trends, seizing new opportunities, and driving growth. Get valuable insights into their strategies for success and what will define the future of media.
Bangor Daily News: Strategic Reset for Revenue Growth
Join Todd Benoit, President of Bangor Daily News, as he shares the story of his organization’s strategic reset. Todd will outline how Bangor Daily News embraced a digital-first approach, overhauled its data, marketing, technology, and operations, and drove substantial revenue growth. Arvid Tchivzhel, SVP of Product at Mather, will interview Todd, unpacking the key strategies and lessons learned from their successful transformation. This session will offer actionable strategies for publishers seeking long-term profitability.
Overcoming Barriers to Digital Revenue Growth: Strategic, Organizational, and Technological Alignment
Join Pete Doucette, Senior Managing Director of Consulting at Mather, for a session addressing why many publishers struggle to unlock their full digital revenue potential. Pete will explore how digital transformation disrupts strategy, organizational structure, and technology, and why it’s not a lack of opportunity holding publishers back. Drawing on industry insights, including The New York Times’ success, Pete will outline how publishers can better align their revenue functions, segment their audience, and adopt integrated technology platforms to maximize growth. This session will offer practical solutions for overcoming barriers and optimizing digital revenue strategies.
5:30 pm - 8:00 pm CST
Group Dinner:
After a day packed with big ideas and bold conversations, we’ll head to a nearby restaurant for a lively group dinner—complete with delicious food, refreshing drinks, and great company!
Thursday, February 27th
9:00 am - 12:00 pm CST
Roundtable Discussions:
A day of collaborative, peer-driven discussions exploring key trends and actionable strategies in publishing.
Tuesday, February 25th
5:00 PM to 9:00 PM CST
Welcome Reception
Join us for a warm and inviting welcome reception.
Let’s toast and set the tone for an incredible event!
Wednesday, February 26th
9:00 am - 5:00 pm CST
Main Event:
Get ready for a full day of inspiring keynotes, dynamic panels, insider knowledge, and hands-on audience sessions!
Mather State of the Industry
Join Matt Lindsay, PhD, President & CEO of Mather, for an exclusive look at the state of the media industry. Drawing on Mather’s comprehensive benchmarking data and insights from our CEO network, Matt will highlight the key priorities and trends impacting media revenue models. Gain actionable perspectives on how the industry is evolving and what to expect in the coming years. Don’t miss this opportunity to refine your strategy with expert insights from the forefront of the industry.
CEO Panel: Big Bets in Media's Future
After an overview of the media landscape, hear from leading CEOs, including Mike Reed of Gannett, on where they’re placing their big bets in 2025 and beyond. This panel will explore how top media executives are addressing key trends, seizing new opportunities, and driving growth. Get valuable insights into their strategies for success and what will define the future of media.
Bangor Daily News: Strategic Reset for Revenue Growth
Join Todd Benoit, President of Bangor Daily News, as he shares the story of his organization’s strategic reset. Todd will outline how Bangor Daily News embraced a digital-first approach, overhauled its data, marketing, technology, and operations, and drove substantial revenue growth. Arvid Tchivzhel, SVP of Product at Mather, will interview Todd, unpacking the key strategies and lessons learned from their successful transformation. This session will offer actionable strategies for publishers seeking long-term profitability.
Overcoming Barriers to Digital Revenue Growth: Strategic, Organizational, and Technological Alignment
Join Pete Doucette, Senior Managing Director of Consulting at Mather, for a session addressing why many publishers struggle to unlock their full digital revenue potential. Pete will explore how digital transformation disrupts strategy, organizational structure, and technology, and why it’s not a lack of opportunity holding publishers back. Drawing on industry insights, including The New York Times’ success, Pete will outline how publishers can better align their revenue functions, segment their audience, and adopt integrated technology platforms to maximize growth. This session will offer practical solutions for overcoming barriers and optimizing digital revenue strategies.
5:30 pm - 8:00 pm CST
Group Dinner:
After a day packed with big ideas and bold conversations, we’ll head to a nearby restaurant for a lively group dinner—complete with delicious food, refreshing drinks, and great company!
Thursday, February 27th
9:00 am - 12:00 pm CST
Roundtable Discussions:
A day of collaborative, peer-driven discussions exploring key trends and actionable strategies in publishing.
Meet Our Roundtable Sponsors
Participate in dynamic conversations on key industry trends - sharing insights, addressing challenges, and inspiring new ideas. Stay tuned for topic reveals, and a big thank you to our Roundtable Sponsors for supporting these valuable discussions!
Norkon stands at the forefront of transforming the digital media landscape by delivering innovative solutions that help media publishers meet their growth objectives. Our vision is to be the global standard in media to attract, engage and retain readers.
From addressing journalistic live-blogging needs with Live Center, delivering financial news with Pulse, and providing an award-winning stock market game to attract new audiences with Fantasy Funds, Norkon delivers up-to-the-second technology and audience engagement. Find out more on www.norkon.net
Norkon is trusted by publishers worldwide, such as Amedia, La Presse, The Minnesota Star Tribune, Berlingske, TVNZ and Australian Broadcasting Corporation to name just a few.
Pugpig is a digital publishing platform that helps media companies and organizations create and manage engaging content across apps and websites. It offers tools for personalized content delivery, subscription management, and audience engagement, making it easy for publishers to deliver tailored experiences to their readers while optimizing monetization and user retention.
Viafoura is a digital engagement platform designed to help publishers build and manage interactive communities. It provides tools for audience engagement through features like commenting, live chats, and content personalization, while also enabling data collection and insights to improve user experience and drive monetization strategies. Viafoura aims to foster deeper connections between publishers and their audiences.
Marfeel is a mobile-first publishing platform that helps publishers optimize their websites for speed, user experience, and ad revenue. It uses AI-driven technology to create responsive, high-performing web pages, enhancing audience engagement while maximizing monetization through advanced ad placements and analytics. Marfeel is designed to simplify the digital publishing process and boost revenue growth.
Who Attends Mather's Symposium?
Mather's Symposium brings together 100+ media professionals, industry leaders, and digital innovators committed to fostering diverse, engaging conversations and shaping the future of the industry.
Previous Attendees
Our event unites a diverse group of media professionals, blending a range of titles and expertise. This dynamic mix fosters an engaging exchange of ideas, providing attendees with valuable opportunities to learn, collaborate, and grow.
Reserve Your Spot Today!
This complimentary event is reserved for publishers and available by invitation only. If you'd like to join us, please submit your request below—we’d love to have you!
Plan Your Trip
Transportation
Nearest Airport
Dallas Fort Worth International Airport
(40-minute drive to venue)
By Subway
Closest DART station: St. Paul (Orange Line)
(7-minute walk to venue)
