SUMMARY: These three use cases are driven by data science and have impacted significant bottom-line revenue and subscription growth. 3 data science use cases demonstrate news publisher monetization options Satisfying Audiences … Read more
News Type: Blog
MATHER: EMPLOYEE SPOTLIGHT June 1, 2022 Our Employee Spotlights showcase some of our most talented and trusted team members. Our job is to provide you with the best data-driven analytics … Read more
MEET THE SPONSOR: BOB TERZOTIS, EXECUTIVE VICE PRESIDENT, MATHER ECONOMICS. Bob Terzotis, Executive Vice President of Business Development at Mather Economics When thinking about the trends facing media publishing and … Read more
These levers, relationships impact the lifetime value North Star SUMMARY: Media decision-makers should quantify monthly start volume based on paywall settings, price elasticity, and churn. By Nick Truitt, Arvid Tchivzhel … Read more
Satisfying Audiences Blog | 12 April 2022 SUMMARY: The lifetime value North Star and optimization framework help marketers make critical decisions based on maximizing revenue opportunity. By Arvid Tchivzhel, Nick Truitt, … Read more
Mather Economics | Insights, News & Events March 18, 2022 By Matt Lindsay, President, and Arvid Tchivzhel, Managing Director SUMMARY: Though local newspapers will (and should) cover global events, Mather recommends … Read more
SUMMARY: Combining the path to conversion and core score is one way to assess the value created by an article to the publisher from both subscription sales and retention. INMA Satisfying … Read more
By Nick Truitt, Sr. Consultant, and Katie Ruane, Sr. Manager February 2022 | 10 min read KEY POINTS A small North American publisher was seeking to grow subscriptions and engagement … Read more
WELCOME TO THE FIRST EDITION OF THE MATHER REPORT WITH DAVID CLINCH January 2022 | Mather: Insights The Mather Report with David Clinch features a weekly blog post about all … Read more
Employee Spotlight Blog January 2022 | Atlanta, GA Mather Economics Employee Spotlight is a series that features the hardworking, intelligent, and fun people that make Mather great. Get to know … Read more
