INMA Satisfying Audiences Blog 28 October 2019 By Matt Lindsay & Arvid Tchivzhel Using propensity modeling to identify readers on a Web site that are likely to subscribe is a … Read more
News Type: Blog
Publishing Executive Blog 4 November 2019 By Matt Lindsay Companies with subscribers can apply different pricing across customers to a degree not possible in many industries because they have one-to-one … Read more
INMA Satisfying Audiences Blog 28 October 2019 By Matt Lindsay Mather Economics has completed renewal price tests with several publishers to measure digital-only subscriber price elasticity. To implement these tests, … Read more
Satisfying Audiences Post 01 October 2019 By Matt Lindsay Last week Mather Economics and INMA hosted the Reader Revenue Symposium in Hamburg during the Media Innovation Week. It was the … Read more
LinkedIn Post 27 August 2019 By Matt Lindsay Mather Economics takes pride in helping out the community! Thank you Jake Carstensen, Hamsika Ramani, Matthew Lulay, Caroline McEntire, Andrew Segers, Katherine … Read more
INMA Satisfying Audiences Blog 5 August 2019 By Matt Lindsay Link to Article Having just read Robert Whitehead’s excellently written blog post about the Australian Competition and Consumer Commission (ACCC) report … Read more
INMA Satisfying Audiences Blog 8 July 2019 By Matt Lindsay Link to Article News media companies are in the same business as Facebook and Google. They attract an audience with … Read more
INMA Satisfying Audiences Blog 29 May 2019 By Matt Lindsay Link to Article We work with hundreds of publishers on their subscription pricing, and we often discuss the appropriate actions … Read more
Apple News+ Dilemma Stalking Big Media: Matt Lindsay May 28, 20109 Michael Moran, Contributing Editor Link to article It’s been nearly two months since Apple launched its $9.99 a month … Read more
https://www.mathereconomics.com/wp-content/uploads/2019/06/Getting-to-Know-Your-Audience…Introducing-Mobile-App-Subscription-Analytics-1.pdf