Blog Archives - Mather

August 22, 2024October 17, 2022 by Mather Economics

[Featured in Digiday News October 7, 2022] By Sara Guaglione Podcasters are increasingly offering subscriptions as a way to grow complementary revenue and offer listeners bonus content or additional benefits. … Read more

August 22, 2024July 16, 2021 by Mather Economics

by Rob Williams, July 14, 2021 The growing importance of subscription revenue to news publishers calls for greater focus on strategies to retain readers and identify which ones are most … Read more

August 22, 2024May 24, 2021 by Mather Economics

By Daniel Casarez, Special to California Publisher Understanding various strategies for audience growth in today’s news environment may simply be an overtone between native print journalism and digital platforms in … Read more

August 22, 2024October 27, 2020 by Mather Economics

Reader Revenue Blog | 27 September 2020 By Grzegorz Piechota featuring Mather Economics How engaging is your news site? How many users have signed up for e-mail newsletters? How many users did you … Read more

August 22, 2024October 8, 2020 by Mather Economics

INMA Blog Post By Kathleen Coleman Director of Marketing & Business Development Spokesman Review – Spokane, Washington, USA 07 October 2020 The Spokesman-Review’s digital churn rate has dropped from 49.19% … Read more

August 22, 2024October 1, 2020 by Mather Economics

INMA Blog September 2020 By Matthew Lulay, Managing Director and Matt Lindsay, President SUMMARY: As digital subscribers continue to grow as a share of total circulation volume, the need to … Read more

August 22, 2024September 28, 2020 by Mather Economics

By Matt Lindsay, President of Mather Economics DOWNLOAD PDF Why, why, why? When we work with publishers on pricing strategy, it is quickly apparent that most subscribers do not stop … Read more

August 22, 2024September 22, 2020 by Mather Economics

Brian Brown, MS Senior Manager, Analytics September 2020 Employer Support of the Guard and Reserve (ESGR) is a Department of Defense program that develops and promotes supportive work environments for … Read more

August 22, 2024September 21, 2020 by Mather Economics

Published Sep 17, 2020 Google News Initiative Press Release Since launching the Google News Initiative in 2018, we’ve worked with news organizations of all sizes as they’ve adapted to the … Read more

August 22, 2024August 3, 2020 by Mather Economics

August 03, 2020 Featured on INMA.org By Arvid Tchivzhel, Managing Director of Digital Services By Matt Lindsay, President DOWNLOAD FILE Since the emergence of the COVID-19 virus and subsequent economic disruption, Mather … Read more