INMA Blog Post – Satisfying Audiences By Matt Lindsay 4/29/2019 Performance metrics help employees and companies My first consulting role was at Arthur Andersen. While at that firm, … Read more
News Type: Blog
Listener™ is an intelligence layer that works with your existing technology components to personalize and optimize your customers’ lifecycle. We apply our expertise by partnering with our clients to implement … Read more
INMA Blog by Matt Lindsay Posted on March 6 on INMA.org Content Lifetime Value – Content can be valuable for different reasons For the INMA digital retention master … Read more
INMA Satisfying Audiences Blog, February 2018 This blog post is the second in a series on key performance indicators (KPIs) that are helpful for media companies and other subscription- … Read more
On a recent visit to a large regional newspaper in the United States, we observed a successful digital subscription operation. It was inspiring to see how the team, a relatively … Read more
INMA Consumer Engagement Summit By Bob Terzotis, Executive Vice President It was HOT in Miami this week! Both the outside temperature and the presentations/discussions from many, many brilliant media … Read more
By Brendan Meany, Manager The Appalachian Trail is a footpath that begins in the mountains of Georgia, traverses fourteen states, and eventually tapers off in the rugged, hardy wilderness … Read more
The Other Side of the World Visiting Australia Community Media November 2018 I had the great pleasure of visiting one of the most beautiful parts of the world earlier this … Read more
Your readers most likely to subscribe also produce significant advertising revenue. Targeting digital subscription offers to the right people at the right time is important for maximizing total digital revenue. … Read more
By: Matt Lindsay President Mather Economics The use of premium days as a tactic to grow audience revenue has caused customer relationship issues, and many publishers are seeking ways … Read more