By Daniel Casarez, Special to California Publisher Understanding various strategies for audience growth in today’s news environment may simply be an overtone between native print journalism and digital platforms in … Read more
News Type: Blog
Posted Tuesday, May 11, 2021 11:03 am Rob Williams | MediaPost READ MORE Digital-only subscriptions to local newspapers will overtake print subscriptions by 2027 at the latest as reading habits continue to shift to … Read more
Mather Economics May 6, 2021 Digital Audience Benchmarking Report We will have over 200 publications in the report by the end of 2021 Matt Lindsay, President of Mather Economics … Read more
By Matt Lindsay | May 2021 INMA Satisfying Audiences Blog Modifying subscription business tactics to maximize subscription volumes and customer lifetime value over a wave in news demand is initially … Read more
May 4, 2021 We are very pleased to announce the promotions of Briana Garcia and Madelin Zwingelberg to the Mather Economics senior management team! They have served as trusted client … Read more
By Matt Lindsay and Matthew Lulay | 12 April 2021 INMA Satisfying Audiences Blog Subscription yield management, which includes pricing strategy as well as tactics related to audience revenue growth, … Read more
February 18, 2021 Read full article HERE Meet Mather Economics, a global leader in subscription management and customer data analytics. Providing turnkey analytics services that solve complex problems for their … Read more
By Rob Williams 01/21/2021 Read Article The Local Media Consortium and consulting firm Mather Economics formed a partnership to provide digital subscription services to media companies that belong to the … Read more
Mather Economics followed the trends of digital subscriptions and reader retention throughout the COVID-19 pandemic. Here is a look back at their 2020 insights. By Matt Lindsay | 28 December … Read more
Newsroom Challenge for 2021: Keep New Customers in the Fold and Find More By Mark Jacob, Northwestern Medill The pandemic and other major news events have helped boost digital subscriptions … Read more
