LinkedIn Post 20 September 2019 By Matt Lindsay What an inspiring week! The Mather Economics team helped lead a two-day workshop at Google’s office in New York this past week. We had the opportunity to spend time with all 8 Google News Initiative (GNI) LATAM Subscriptions Lab Publishers discussing their digital products and strategic goals. … Read more
LinkedIn Post 27 August 2019 By Matt Lindsay Mather Economics takes pride in helping out the community! Thank you Jake Carstensen, Hamsika Ramani, Matthew Lulay, Caroline McEntire, Andrew Segers, Katherine Burley, Jon Gubler, and Katherine Anthony for volunteering at the Community Assistance Center. For more information about the CAC and their fundraising events, click the … Read more
Hamburg, Germany Wednesday, September 25 Part of INMA Media Innovation Week Mather Economics and INMA are bringing together leading practitioners from around the world for a discussion of reader revenue innovation and best practices. The speakers will address how best to grow long-term revenue streams across both print and digital audiences while preserving advertising inventory … Read more
Don’t miss this compelling program, “How Publishers Apply Predictive Analytics to Manage the Customer Lifecycle”, at the 2019 Key-Executives Mega-Conference! On the opening afternoon of the Mega-Conference, learn about the lifecycle of a customer – from a first-time visitor to a loyal paid subscriber. Hear from industry leaders on their successes and best practices in … Read more
Leading European and American Publishers Share Reader Revenue Insights at Symposium in Amsterdam Mather Economics was pleased to organize and sponsor the Reader Revenue Symposium held in Amsterdam during INMA’s Innovation Week. We would like to thank the speakers for sharing their strategies for growing reader revenue across print and digital products. Also, we … Read more
In this deep-dive, executive seminar, Mather Economics will take you on a journey of maximizing ‘reader revenue’. We will bring together news media leaders from around the globe who will share their insights on audience revenue growth, customer acquisition and retention, and the importance of digital reader experience and lifecycle management. You will learn how … Read more
Mather Economics is pleased to announce their next webinar series event focusing on Digital ROI Analysis. Our first webinar of 2018 will be Tuesday, March 27 at 2:00 pm EDT and will focus on how media companies can maximize net revenue across advertising and digital subscriptions. Whether you are considering launching a paid digital product … Read more
As machine learning takes hold among executives, Arvid Tchivzhel warns, firms should learn from the mistakes of implementing Big Data projects. In a recently published article in the CIO Review, Arvid discusses Shifting from Big Data to Machine Learning, the lessons learned and why history should be your guide.
In a recently published article in Talking New Media, Matt Lindsay discusses the potential risk of capturing and using customer analytics. If the risk comes at a loss of the consumer’s trust, is the risk worth the reward? View the full article here.
Join us on Tuesday, Oct 4, 2016 2:00 PM EDT for the 3rd of our webinar series. Learn how Mather Economics can help you with digital product offerings, including Listener™, its Dashboard capability, predictive analytics, identity resolution and more at this third in a three-webinar series. The Mather team will explain how it uses digital … Read more
