SUBSCRIPTIONS CNBC to test increases on its subscription prices next year November 30, 2022 | By Sara Guaglione Ivy Liu After seeing continued growth in the number of paying members to its two subscription products, CNBC will begin testing a price increase for at least one of those subscriptions next year. CNBC has two subscription offerings. Launched … Read more
All media are dealing with rising costs, but newsprint, fuel, ink and more have put print organizations in a particularly bad situation Featured in Poynter | October 19, 2022 By: Rick Edmonds Inflation has been brutal in 2022 and looms as the potential deciding factor in next month’s midterm elections. Newspapers have had it even worse … Read more
Optimize + Monetize your Digital Content Strategy; Stop counting page views and focus on what matters. REVENUE! Join Mather Economics for our online Content Strategy Forum along with leading global media companies, revenue officers, chief newsroom editors, chief marketing officers, and digital directors of newspapers and magazines. APRIL 20, 2022 – 11:00 New York | … Read more
by Rob Williams, July 14, 2021 The growing importance of subscription revenue to news publishers calls for greater focus on strategies to retain readers and identify which ones are most profitable. Publishers should charge higher prices for their digital-only products, according to Mather Economics. The consulting firm this month updated its list of recommended strategies for … Read more
Press Release: Mather Economics LLC June 21, 2021 Mather Economics is pleased to announce the addition of Scott Keller to our advisory board. Scott brings years of experience with customer relationship and lifecycle management optimization. He has served in numerous senior executive roles partnering with Fortune 1000 businesses to achieve customer and shareholder results. Please … Read more
For small to mid-sized media companies looking to supercharge their digital subscriptions. VIEW WEBINAR RECORDING Mather Economics has developed digital subscription services that blend strategic consulting, digital data gathering using Listener™, audience & content analytics, industry benchmarking and data visualization for an affordable fee. Our new service bundle includes Listener™ digital data platform, analytics services, strategic advisory … Read more
INMA Blog Post By Kathleen Coleman Director of Marketing & Business Development Spokesman Review – Spokane, Washington, USA 07 October 2020 The Spokesman-Review’s digital churn rate has dropped from 49.19% in 2018 to 32.62% in 2019 and is trending even lower for 2020. Here’s a look at the e-mail programme that helped with that and … Read more
INMA Blog September 2020 By Matthew Lulay, Managing Director and Matt Lindsay, President SUMMARY: As digital subscribers continue to grow as a share of total circulation volume, the need to monetize these audiences will become increasingly important. Publishers around the world have shifted their revenue growth strategies toward digital subscriptions as reductions in advertising revenue, … Read more
By Matt Lindsay, President of Mather Economics DOWNLOAD PDF Why, why, why? When we work with publishers on pricing strategy, it is quickly apparent that most subscribers do not stop their subscriptions due to price changes. If they are not concerned about the price level, why would a customer stop their subscription? The reason is … Read more
Brian Brown, MS Senior Manager, Analytics September 2020 Employer Support of the Guard and Reserve (ESGR) is a Department of Defense program that develops and promotes supportive work environments for Service members in the Reserve Components and National Guard. Since 1972, the program has led outreach initiatives to increase awareness of the rights and responsibilities … Read more
