INMA Satisfying Audiences Blog 28 October 2019 By Matt Lindsay & Arvid Tchivzhel Using propensity modeling to identify readers on a Web site that are likely to subscribe is a … Read more
News Type: News
Project Update – Mather Economics and the Google News Initiative LATAM Subscription Lab November 2019 The project is moving into the final A/B testing phase, which is expected to be … Read more
INMA Satisfying Audiences Blog 28 October 2019 By Matt Lindsay Mather Economics has completed renewal price tests with several publishers to measure digital-only subscriber price elasticity. To implement these tests, … Read more
Satisfying Audiences Post 01 October 2019 By Matt Lindsay Last week Mather Economics and INMA hosted the Reader Revenue Symposium in Hamburg during the Media Innovation Week. It was the … Read more
LinkedIn Post 20 September 2019 By Matt Lindsay What an inspiring week! The Mather Economics team helped lead a two-day workshop at Google’s office in New York this past week. … Read more
Come see us at any of the following media, wine and sporting industry events around the globe. From Germany to Napa, Mather Economics will be showcasing our results on revenue … Read more
Hamburg, Germany Wednesday, September 25 Part of INMA Media Innovation Week Mather Economics and INMA are bringing together leading practitioners from around the world for a discussion of reader revenue … Read more
https://blog.wan-ifra.org/2019/05/29/the-google-news-initiative-wan-ifra-and-mather-economics-drive-an-ambitious-program-suppo
The Data & AI for Media Association is pleased to announce the winners for the Global BIGGIES Awards Competition for 2019. The awards competition drew participation from the most innovative … Read more
Letter from University of Georgia, School of Economics Fellow: “Your session went really well! Y’all sent an A+ caliber team who did a phenomenal job with the presentation, and … Read more
