News – Mather

August 22, 2024August 22, 2023 by Mather Economics

AI-powered products and services. Built responsibly for publisher and media transformation. From a single strategic partner. We’re excited to share the news that Mather acquired Sophi Inc. Mather & … Read more

August 22, 2024March 29, 2023 by Mather Economics

Previously featured in Local Media Association | News By Apryl Pilolli March 28, 2023 Nancy Lane, CEO of Local Media Association, speaks during the Pulse of the Media Industry session … Read more

August 22, 2024December 1, 2022 by Mather Economics

SUBSCRIPTIONS CNBC to test increases on its subscription prices next year November 30, 2022 | By Sara Guaglione Ivy Liu After seeing continued growth in the number of paying members to its … Read more

August 22, 2024October 20, 2022 by Mather Economics

All media are dealing with rising costs, but newsprint, fuel, ink and more have put print organizations in a particularly bad situation Featured in Poynter | October 19, 2022 By: Rick … Read more

August 22, 2024October 17, 2022 by Mather Economics

[Featured in Digiday News October 7, 2022] By Sara Guaglione Podcasters are increasingly offering subscriptions as a way to grow complementary revenue and offer listeners bonus content or additional benefits. … Read more

August 22, 2024February 1, 2022 by Mather Economics

RESEARCH | JAN 27, 2022 by MARK JACOB | LOCALNEWSINI Northwestern University’s Medill Subscriber Engagement Index, a groundbreaking tool to help newsrooms track their digital subscribers, has received a major boost from the Google News … Read more

August 22, 2024July 16, 2021 by Mather Economics

by Rob Williams, July 14, 2021 The growing importance of subscription revenue to news publishers calls for greater focus on strategies to retain readers and identify which ones are most … Read more

August 22, 2024June 21, 2021 by Mather Economics

Press Release: Mather Economics LLC June 21, 2021 Mather Economics is pleased to announce the addition of Scott Keller to our advisory board. Scott brings years of experience with customer … Read more

August 22, 2024May 24, 2021 by Mather Economics

By Daniel Casarez, Special to California Publisher Understanding various strategies for audience growth in today’s news environment may simply be an overtone between native print journalism and digital platforms in … Read more

August 22, 2024April 30, 2021 by Mather Economics

Mather Economics has partnered with MMP Global MPP Global delivers the only fully integrated cloud platform to identify, engage and monetize digital audiences. From metering and profiling to promotions, payments, … Read more