For small to mid-sized media companies looking to supercharge their digital subscriptions. VIEW WEBINAR RECORDING Mather Economics has developed digital subscription services that blend strategic consulting, digital data gathering using Listener™, audience & … Read more
Reader Revenue Blog | 27 September 2020 By Grzegorz Piechota featuring Mather Economics How engaging is your news site? How many users have signed up for e-mail newsletters? How many users did you … Read more
INMA Blog Post By Kathleen Coleman Director of Marketing & Business Development Spokesman Review – Spokane, Washington, USA 07 October 2020 The Spokesman-Review’s digital churn rate has dropped from 49.19% … Read more
INMA Blog September 2020 By Matthew Lulay, Managing Director and Matt Lindsay, President SUMMARY: As digital subscribers continue to grow as a share of total circulation volume, the need to … Read more
By Matt Lindsay, President of Mather Economics DOWNLOAD PDF Why, why, why? When we work with publishers on pricing strategy, it is quickly apparent that most subscribers do not stop … Read more
Brian Brown, MS Senior Manager, Analytics September 2020 Employer Support of the Guard and Reserve (ESGR) is a Department of Defense program that develops and promotes supportive work environments for … Read more
Published Sep 17, 2020 Google News Initiative Press Release Since launching the Google News Initiative in 2018, we’ve worked with news organizations of all sizes as they’ve adapted to the … Read more
by Rob Williams , August 14, 2020 Read Article Newspaper publishers faced with steep declines in ad revenue during the pandemic have been forced to cut costs, with several … Read more
August 03, 2020 Featured on INMA.org By Arvid Tchivzhel, Managing Director of Digital Services By Matt Lindsay, President DOWNLOAD FILE Since the emergence of the COVID-19 virus and subsequent economic disruption, Mather … Read more
By Matt Lindsay, President 01 July, 2020 INMA Blog DOWNLOAD PDF Publishers often experience a plateau in their digital subscription volumes. These plateaus occur when digital subscription starts and permanent … Read more
