January 14, 2022
Hey everyone! My name is Nathan Hart, and I am a Senior Consultant at Mather Economics and a member of the wine analytics team. I have both a bachelor’s and master’s degree in Economics, and I love being able to think critically about business problems that require outside-the-box thinking.
It’s promising to see how I have been able to leverage econometric modeling and predictive analytics to help wineries achieve their goals, says Nathan Hart of Mather Economics
Wineries present unique business questions, in that they are usually at the intersection of economics, marketing, and more typical strategic consulting. From forecasting demand in the tasting room to building models that predict who won’t commit to a winery’s next allocation allotment to estimating price sensitivities for all SKUs in a winery’s portfolio, the business questions posed by wineries offer a unique combination of econometric expertise and more strategic consulting through close interaction and communication with general managers and winery owners.
It is promising to see how I have been able to leverage econometric modeling and predictive analytics to help wineries achieve their goals, and the fact that I can drink wine and call it “market research” can’t be beat!