March 20th, 2025
At the latest INMA Subscriptions Summit, Pete Doucette, alongside Darya Ushakova from The Philadelphia Inquirer, led an insightful seminar exploring how the Inquirer's strategy fueled substantial growth in digital subscriptions. They highlighted how the publication achieved a remarkable 35% increase in conversions by leveraging Sophi’s AI-powered Dynamic Paywall Engine. Key transformative actions they implemented include:
- A Smarter Paywall Approach: Using Sophi’s Dynamic Paywall Engine, The Inquirer boosted conversions by 35% while maintaining reader engagement. No more one-size-fits-all paywall decisions—just personalized, data-backed strategies that work.
- Turning Insights into Action: With Mather’s Subscription Proficiency Index (SPI), The Inquirer identified performance gaps and fine-tuned its growth levers—audience engagement, conversion effectiveness, ARPU, and more. The result? A 20% CAGR in digital subscription revenue over three years.
- Winning the Retention Game: By leveraging churn prediction scores, subscriber satisfaction insights, and proactive engagement strategies, The Inquirer didn’t just acquire more subscribers—it kept them.
