European publishers are navigating one of the most complex and fast-changing reader-revenue environments today. In this conversation, Ignaz van Hasselt (Mather’s Director of Europe) and Markus Schöberl (founder of PV Digest) share what they’re seeing across the region—how publishers are using smarter decisioning, automation, and deeper audience insights to strengthen engagement and support subscription growth.
If you're interested in refining your own paywall strategy or understanding where the market is heading, this is well worth a listen.