Essential Insights for Publishers: Download the Q2 2025 U.S. Subscription Benchmarking Report

Each quarter, we deliver a comprehensive industry snapshot of U.S. news publishers—spotlighting revenue and volume trends, consumer marketing insights, and the latest shifts in pricing strategy. Our goal is simple: To equip you with actionable intelligence on how your performance stacks up against the broader publishing landscape and where the market is headed next.

Here are a few standout insights from our Q2 2025 Report:

Audience growth stalled: Monthly users declined in Q2 2025 after holding steady for most of the past year.
Subscription volumes under pressure: Total paid subscriptions are down 14.3% year-over-year, with digital subscriptions down ~6% and print facing steep declines.
Paywalls are working harder: Median paywall hit rates climbed from 15.1% in June 2024 to 22.8% in June 2025, with conversion rates also showing year-over-year improvement.

And that’s just the beginning. The full report uncovers the shifting revenue mix between print and digital—including when digital is projected to overtake print—and dives into price elasticity trends that can guide smarter acquisition and renewal strategies.

Claim your copy and dive deeper into the data!

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