Download the July 2025 Audience Benchmarking Update from Mather

August 12th, 2025

We’re back with your July 2025 Audience Benchmarking Update.
This month’s snapshot shows a sharp reset for North American news audiences. Engagement across 480+ U.S. and Canadian news brands fell 19.5% in visitors and 21.1% in pageviews year-over-year—reflecting the absence of 2024’s political-event surge. Compared to 2023, declines were far less severe, aligning with historical trends.

Performance by brand tier—from Top 25 leaders to micro outlets
Engagement gaps and which audience segments are thriving
Regional brands bucking the downward trend

📊 Download the July Audience Benchmark Snapshot to see how your brand stacks up and the strategies separating leaders from laggards.

For a tailored look at your performance, connect with Luke Magerko!

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