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2021 Mather Economics Symposium – Subscriber Lifecycle Management Day 3
May 10, 2021 @ 11:00 am - 2:00 pm
The 7th Subscriber Lifecycle Management Symposium will explore the latest trends driving the media industry’s subscription economy, presented in case study format by best-in-class speakers from across the globe during a three day program. The 3rd and last day will focus on – Mapping the Future of Subscription Strategy and Tactics.
To learn more about the Symposium access the home page HERE
Key insights and tactics that attendees can expect from joining the Symposium:
• Optimize your subscription revenue strategies.
• Develop and manage reader revenue KPIs
• Best practices for: Acquisition, Retention, Customer Lifecycle, Pricing, Engagement, Loyalty.
• Detailed case studies on best-of-class media companies’ success with Mather.
• Learnings from other industries.
• Digital and print churn reduction and subscription conversion using AI.
• Expand your audience depth and breadth.
• Drive cost savings and efficiencies in your reader revenue operation.
• Team collaboration: How cross-functional teams drive change and ensure success.
