Masterclass: Smarter Strategies to Grow Your Subscription Revenue

A masterclass led by IQ Media

June 2nd, 2025

Are you looking to grow your subscription business? It starts with two levers: acquiring more subscribers—and increasing the value of each one.

In this IQ Media Masterclass, Ignaz van Hasselt, Director of Europe at Mather Economics, is joined by Madeleine White, Editor-in-Chief at The Audiencers, to break down a practical, step-by-step approach to boosting performance. From analyzing user behavior and optimizing engagement, to improving conversion rates, reducing churn, and increasing customer lifetime value—they share real tactics you can apply right away.

🎥 Ready to take your subscription strategy to the next level?
Watch the full Masterclass below and start applying these proven tactics today.