27 AugGoogle Hits Pause on Cookie Deprecation: Key Strategies Publishers Must Consider
22 AugPricing in Practice, Insights from Leading Publishers – Webinar Recap
21 AugFrom Doorstep to Mailbox: Navigating Subscription Pricing During Delivery Transitions
19 AugUnderstanding Subscription Propensity: Turning Insights into Impact
12 AugMastering Election Coverage: Publisher Strategies and Insights for 2024
06 AugOur Q2 2024 Benchmarking Report is Here!
22 JulAccelerating Revenue with Strategic Pricing
10 JulMather Economics and InsurAds Announce Strategic Partnership to Supercharge Publisher Revenue Optimization
08 JulDecoding Subscription Value: Annual vs. Monthly Terms
26 JunNavigating Risk in an AI-Powered Media Landscape
26 JunIn the spotlight: Alasdair McKie
17 JunPaywall intercept rates on “closed” and “open” news sites yield revenue optimisation insights
04 JunGrundlagen der Preisgestaltung neu denken: Ein Erfolgs-Wegweiser für Publisher!
29 MayIn the spotlight: Olivia Doty
14 MayFraming Your Next Product and Technology Decision
09 MayOur U.S Q1 - 2024 Benchmark Report is Here
02 MayMaturing your Pricing Strategy: Webinar Recap
30 AprDecoding Churn Risk: The Key to Proactive Revenue Retention
30 AprIn the Spotlight: Alireza Shekaramiz
23 AprMather Symposium 2024: Key Themes and Insights
10 AprEmerging Trends in Subscription Pricing
08 AprSophi Print Automation Takes Second Place at INMA Awards
08 AprAdvance Local Named Digiday Media Awards Finalist
08 AprHow Sophi's Paywall Engine Increases Digital Subscriptions 51%
29 MarIn the Spotlight: Arvid Tchivzhel
29 MarRevisiting Pricing Fundamentals: Takeaways from our latest webinar
20 MarHarnessing Intelligent Print Pricing to Fuel Digital Maturity
29 FebLeveraging AI-powered paywall engines to drive publisher sustainability
29 FebIn the Spotlight - Ignaz Van Hasselt
05 FebAscending the data maturity pyramid: A strategic imperative for news publishers
31 JanIn the spotlight - Madelin Zwingelberg
31 JanAI Day: AI's Transformative Impact on the media industry
15 Dec2023 in review and expectations for 2024
11 DecHow to evaluate the success of your subscription model (before optimizing)
05 DecINMA 2023 Town Hall Coverage
20 NovMather and Poool partner to maximize audience conversion to subscription & membership
27 OctIn the spotlight: Luca Pini
24 OctKISS – Keep It Simple, Sometimes
21 SepIn the spotlight: Alicia Queen
11 SepIncreasing Digital ARPU, a necessity for News Publishers
22 AugMather acquires Sophi Inc.
17 JulWhy product bundling is art and science
18 JunHow Data Analytics Will Drive Revenue Streams in the Magazine Publishing Industry
31 MarFour themes emerging from the Mather Symposium
31 MarFour core themes emerging from the Mather Symposium
29 Mar3 takeaways from the Mather Media Revenue Symposium 2023
15 MarOur key takeaways of the INMA Digital Subscription Summit
15 MarOur key takeaways of the INMA Digital Subscription Summit
09 MarThe Washington Post offers bundle subscription with Headspace app
06 FebMedia businesses to focus on these core strategies for revenue growth
31 JanMatt Lindsay relies on relationships in a changing industry
31 JanMatt Lindsay relies on relationships in a changing industry
16 JanFuture of Media for 2023 & Beyond
16 JanFuture of Media for 2023 & Beyond
11 JanMeet the Speakers—2023 Mather Revenue Symposium
11 JanMeet the Speakers—2023 Mather Revenue Symposium
09 JanLower site traffic, dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends)
06 JanA Year in Review and Expectations for 2023 Media Industry
04 JanThe Atlantic introduces dynamic paywall with varying prices as it hopes to attract 1 million subscribers
01 DecWhy consumers really quit magazine subscriptions: The Media Roundup
01 DecSubscriptions Still on the Rise at Most Newspapers in the Medill Subscriber Engagement Index
01 DecCNBC to test increases on its subscription prices next year
17 NovFIPP webinar featuring TIME + Mather: Optimizing Subscription Pricing Analytics
17 NovSubscription Pricing Optimization Tactics featuring TIME Magazine
17 NovFrom Print to Digital: Managing the Economics of Media Change
17 NovFrom Print to Digital: Managing the Economics of Media Change
16 NovMather Economics predictions and latest Benchmarking Reports
16 NovMather Economics Predictions and Q2 Benchmarking Reports
09 NovWhy dynamic pricing is crucial for publishers in 2023
07 NovTurn inflation into an opportunity to advance your strategic pricing agenda
07 NovTurn inflation into opportunity to advance your strategic pricing agenda
20 OctPoynter: How inflation has zapped newspaper finances
20 OctMather Report with David Clinch - October 14
18 OctPricing Strategies to Maximize Growth & Retention
17 OctApple, Spotify podcast feeds pose challenges for growing subscriptions
17 OctHow subscriptions are lighting way to brighter future for local US news publishers
04 OctHow aggressive should publishers be with their print subscription pricing strategy?
30 SepPrint subscription pricing strategy aggressiveness depends on print runway
29 SepMather Report with David Clinch - Sept 29, 2022
19 SepPoynter- Traffic to local news websites has plummeted. What happens now?
19 SepGlobal ATL - Atlanta Subscription Consultancy Opens Belgian Office
06 SepMather expands global footprint with new office opening in Belgium
06 SepMather expands global footprint with new office in Belgium
30 Aug3 data science use cases demonstrate news publisher monetization options
30 Aug3 data science use cases demonstrate news publisher monetization options
22 AugWAN-IFRA survey says publishers are increasing print prices
22 AugSurvey says Publishers Increasing Print Prices
11 AugMather Report with David Clinch - Aug 4, 2022
08 AugPeter Doucette joins Mather to lead global strategic consulting practice
03 AugPaywall offer strategies
02 AugNBCUniversal news streamer NBC News Now built steady growth, execs say, with a non-partisan POV and ad-supported model. Here's how it outlasted the shuttered CNN+.
27 JulResearch: Digital product acquisition, consumer spending on subscriptions are likely to remain steady
27 JulResearch: consumer spending on subscriptions are likely to remain steady
20 JulThe Washington Post wants to give you a good deal on a digital subscription — from now until 2072
05 JulMather Economics Announces Malcolm Netburn to Join Advisory Board
05 JulMather Economics Announces Malcolm Netburn to Join Advisory Board
20 Jun3 case studies show how offer optimization can grow readers, revenue
20 Jun3 case studies show how offer optimization can grow readers, revenue
07 JunJune 2022 Edition of The Mather Report with David Clinch
07 JunFrequent readers are more valuable to news outlets than occasional readers, new analysis reaffirms
31 May3 challenges and opportunities in media publishing and magazines in 2022
31 May3 challenges and opportunities in media publishing and magazines in 2022
17 MayAre you ready to optimize and monetize your digital subscriptions?
17 MayAre you ready to optimize and monetize your digital subscriptions?
17 MayHow to Measure Tradeoffs in your Go-to-Market Offers
03 MayHow to measure tradeoffs in your go-to-market offers
14 AprMedia should optimise go-to market offers with lifetime value as North Star
14 AprLifetime Value as the North Star to Optimize Your Go-to-Market Offers
04 AprOptimize + Monetize your Digital Content Strategy Online Event
04 AprMonetize your content! Register for Online Event April 20th
22 MarResearch shows difference in COVID, Ukraine news engagement
18 MarResearch shows difference in COVID, Ukraine news engagement
08 MarMather releases digital audience benchmark reports for Q4 2021
26 FebAccess Mather’s Premier Audience Benchmark Report
24 FebMather Economics and MPP Global partners on eSuite platform
24 FebMather Economics and MPP Global partners on eSuite platform
17 FebData expert Luke Magerko discusses the future of media monetization
17 FebData expert Luke Magerko discusses the future of media monetization
17 FebPremium content models, customer lifetime value add necessary layer to monetization strategies
17 FebPremium content models, customer lifetime value add necessary layer to monetization strategies
16 FebAn inside look at a registration wall launch
10 FebAn inside look at a registration wall launch
01 FebGoogle Gives Boost to Medill’s Subscriber Index as More News Outlets Prepare to Join
29 JanNews from the Media Revenue Intelligence expert
28 JanNews from the media revenue intelligence expert
27 JanGoogle News Initiative Partners with Medill and Mather on Groundbreaking Local Newsroom Tool
27 JanGoogle News Initiative Partners with Medill and Mather on Groundbreaking Local Newsroom Tool
26 JanGet to know Katie Ruane, an expert in growing digital revenue
26 JanGet to know Katie Ruane, an expert in growing digital revenue
02 JanApplied Research Drives Efficiency Gains in Pricing Strategies
07 DecBrand awareness positively affects sales and retention
02 DecMather appoints David Clinch as Global Head of Partnerships
02 DecMather appoints Global Head of Partnerships
05 NovMather’s Benchmark reports shed light on recent media trends, insights
05 OctImpact from Subscriber-Only (Premium) Content
05 OctImpact from Subscriber-Only (Premium) Content
29 SepMeet the newest members of Mather Economics
29 SepMeet the newest members of Mather Economics
30 AugE-Edition Engagement a Leading Indicator for Print and Digital Conversions
26 AugE-Edition Engagement a Leading Indicator for Print to Digital Conversions
11 AugSummer Interns and Employee Appreciation Event
11 AugSummer Interns and Employee Appreciation Event
06 AugSustainable Digital Business Models for Newspapers
06 AugSustainable Digital Business Models for Newspapers
16 JulNews Publishers Should Charge More For Digital Offerings - Publisher Insider
12 Jul7 Best Practices for News Publisher Sustainability
12 Jul7 Best Practices for News Publisher Sustainability
07 JulImprove conversion volume and revenue with targeted promo offers
07 JulJust Released: Latin America Subscriptions Lab Report
07 JulPress Release: GNI LATAM Subscriptions Lab Report
07 JulImprove conversion volume and revenue with targeted promo offers
21 JunMather announces new Advisory Board Member: Scott Keller
07 JunInsights from the GNI LATAM Subscriptions Lab
07 JunInsights from the LATAM GNI Subscription Labs
01 JunEverglades restoration enhances water quality and benefits Florida’s real estate industry
01 JunEverglades restoration enhances water quality and benefits Florida’s real estate industry
27 MayUGA Alumni Spotlight: Matt Lindsay - Grape Expectations
27 MayUGA Alumni Spotlight: Matt Lindsay - Grape Expectations
24 MayAudience? Everyone has a part to play...
13 MayMather Economics Media Market Performance Report
12 MayE&P: Digital Newspaper Subscriptions Will Exceed Print By 2027
12 MayE&P: Digital Newspaper Subscriptions Will Exceed Print By 2027
06 MayMather releases its Digital Audience Benchmarking Report
06 MayDigital Audience Benchmarking Report
06 MayMather Economics releases inaugural subscription benchmarking report
06 MaySubscriber Benchmarking Report Release
04 MayRiding the wave of subscription demand during a news cycle
04 MayRiding the Wave of Subscription Demand during a News Cycle
03 MayMather announces new additions to the senior management team
03 MayMather announces new additions to the senior management team
30 AprNew Partner Relationship: Mather and MMP Global
13 AprBenchmarks show importance of news subscriber yield management
13 AprBenchmarks show importance of news subscriber yield management
01 MarMedill & Mather Present the Subscriber Engagement Index
23 FebZephr: The Best-of-Breed Technology Series | Mather Economics
23 FebZephr: The Best-of-Breed Technology Series | Mather Economics
09 FebNew Digital Subscription Services Offering Webinar
09 FebTrends in Retention by Customer Segment
08 FebNew Digital Subscription Service Offering
29 JanDigital Media Subscription Master Class Series - Acquisition, Engagement and Retention
22 JanLocal Media Group Teams With Mather On Subscription Services
22 JanLocal Media Group Teams With Mather On Subscription Services
19 JanLMC and Mather Economics Announce Partnership on Digital Subscription Services
14 JanPress Release: Medill Subscriber Engagement Index Platform
14 JanPress Release: Medill Subscriber Engagement Index Platform
04 Jan11 Audience Insights Remembered from 2020
04 Jan11 Audience Insights Remembered from 2020
18 DecLocal News Outlets Boost Digital Subscriptions by About 50% in a Year
18 DecLocal News Outlets Boost Digital Subscriptions by About 50% in a Year
14 DecSupporting the Healthcare Industry: Tracking Growth Over Time with Celeration Charts
03 Dec5 lessons from 5 years of transformation at Belgium’s Mediahuis
03 Dec5 lessons from 5 years of transformation at Belgium’s Mediahuis
01 DecNRC grew subscriptions by 25,000 in the past year, reaching record numbers
01 DecNRC grew subscriptions by 25,000 in the past year, reaching record numbers
30 NovSpecial Report - 2020 Election Coverage Insights
23 NovCustomer Churn Prediction and Mediation
19 NovExpressly Speaking episode 5 - Featuring Matt Lindsay, President of Mather Economics
19 NovPrograma de Crecimiento Digital GNI - Spanish
19 NovBuilding a Successful Subscription Model in Asia-Pacific - Expert Panel
18 NovReestablishing our journalistic value: Publishers make more of their exclusive subscriber content
18 NovReestablishing our journalistic value: Publishers make more of their exclusive subscriber content
13 NovTwo Major Industry Players Join Medill’s New Subscriber Index
13 NovTwo Major Industry Players Join Medill’s New Subscriber Index
29 OctMaximizing Long-Term Audience Revenue
27 OctEngagement and Subscription Benchmarks Compare Peers in the Americas and Europe
22 OctMedia Reader Revenue Master Class Series
15 OctEvaluating and Evolving Print Frequency
08 OctGWAA - Acquisition and Retention Roundtable
08 OctSpokesman-Review increases subscriptions, decreases churn with better communication
01 OctRestoring America's Everglades
01 OctLow Price Sensitivity Opens Doors for Digital Subscription Pricing Optimization
28 SepCustomer Churn Prediction and Mediation
22 SepMather receives Patriot Award
21 SepGoogle News Initiative
18 SepCOVID-19 Benchmarks - Insights and Implications
11 SepDigital Subscriber Price Optimization
11 SepMonetize your Digital Audience
10 SepQ&A Follow Up Report: Evaluating Print Delivery Days
02 SepPandemic Prompts Evaluation of Print Delivery Days – America’s Newspapers Webinar
01 SepWhat is the Value of Knowing a Reader
01 SepWhat is the Value of Knowing a Reader?
28 AugHVAC Webinar - Improving Profitability for Contractors
17 AugHow Newspapers Can Profit With Cuts To Print Days
13 AugOptimizing Advertising Spend with Media Mix Modeling
03 Aug4 Post-COVID Bump Subscription Risks Point to Next Steps in 2020
30 JulForecasting the Impact of Print Delivery Day Reductions
07 JulStrategies To End Your Digital Subscription Plateau
06 JulCOVID-19 Subscription Trends and Recommendations for Publishers Current trends, Potential Risks and Opportunities, and Recommendations
30 Jun“Preparing itself for a radically different future”: How publishers are emerging from the Covid-19 crisis
25 JunCOVID-19: Insights and Recommendations for Growing Subscription Revenue and Customer Lifetime Value
22 JunSubscriber Price Optimization - Intelligent Pricing
11 JunSegment customers by churn risk, price elasticity for long-term profitability
28 AprResearch highlights 7 digital subscription best practices
27 AprWebinar: Latest Initiatives for Growing Subscription Revenue and Lifetime Customer Value during COVID-19
14 AprMather Continues to Help our Community During this Crucial Time
08 AprCOVID-19 bump: What it looks like now and what happens post-bump
02 AprFinding Stability During Times of Crisis and Risk
02 AprDigital Subscription Benchmarks, Best Practices During COVID-19 Pandemic
01 AprO'Dwyer's Magazine: Mather in the News
31 MarPublishing Insider News Post
27 MarDigital Subscription Benchmarks during COVID-19 Pandemic
26 MarCOVID-19: Early Subscription Insights & Considerations for Business Continuity
20 MarPrice elasticity tests yield revenue opportunities for publishers
20 MarUser engagement, environment are key inputs driving propensity to subscribe
16 MarCOVID-19: A letter from Mather Economics
12 MarTrends that help publishers acquire and retain digital subscribers
18 FebCómo los Muros de Pago Inteligentes maximizan los ingresos totales digitales
28 JanTrends that help publishers acquire and retain digital subscribers
15 JanMather Economics Digital Use-Cases
15 JanMather Economics - Company Overview
15 JanMather Economics Company Brochure
26 NovUser engagement, environment are key inputs driving propensity to subscribe
19 NovProject Update – Mather Economics and the Google News Initiative LATAM Subscription Lab
05 NovSubscriber Yield Management Grows Long-Term Consumer Revenue
29 OctPrice elasticity tests yield revenue opportunities for publishers
17 OctHow Intelligent Paywalls Maximize Total Digital Revenue
03 OctCase studies in reader revenue, subscriptions, data highlight industry transformation
24 SepGoogle Workshop in New York
27 AugVolunteering with the CAC
07 AugWhat is the market solution for content revenue sharing?
08 JulWhere should analytics live within a media organization?
24 JunMather's Reader Revenue Symposium
04 JunSubscription Pricing: 3 key industry questions
04 JunApple News+ Dilemma Stalking Big Media
03 JunGetting to know your audience: Introducing mobile app subscription analytics
03 JunGetting to Know Your Audience: Mobile App Subscription Analytics
29 MayGoogle News Initiative, WAN-IFRA and Mather Economics drive an ambitious program supporting digital subscriptions in Latin America
13 MayPerformance metrics help news brands, employees
09 MayIntelligent Paywall™ Case Study
03 MayWinner of 2 First Place Global BIGGIES Awards
10 AprDallas Morning News: Building a Data-Driven Newsroom
04 AprSubscription renewal price increases: Time is on your side
11 MarHow does Listener Compare to other Analytic Platforms?
08 MarSuccessful University of Georgia - Lunch n' Learn
08 MarThere's NO competition: Listener™ closes the gap between Data, Insights and Action
07 MarContent that converts subscribers is not necessarily what will retain them long term
06 MarKey-Takeaways from Mega Conference 2019
21 FebBuild a Successful Propensity Model to Grow Revenue
21 FebBuild a Successful Propensity Model to Grow Revenue
05 FebWhy Core Audience Relationships Should be a KPI for Media Companies
18 DecHappy Holidays from Matt Lindsay
11 Dec4 steps for implementing data in the subscription process
06 Dec2019 Key Executives Mega-Conference
13 NovINMA Consumer Engagement Summit - November 2018
12 NovStrategic Advertising Practices within the Media Industry
09 NovA unique perspective of your website through the eyes of a hiker
08 NovWhere in the world is Bob Terzotis?
11 OctHighlights from Mather's 2018 Reader Revenue Symposium
10 OctPricing Case Study: Analyzing the Impact of Dynamic Pricing vs. Traditional Step-Up Programs
10 SepMaximizing Audience Revenue while Minimizing Advertising Loss
07 SepChurn-risk model + low-cost retention methods retain high-risk subscribers
13 AugLarge Publishers Leverage Customer Service Reporting and A/B Testing to Enhance Pricing Initiatives
08 AugNew publishers rethink premium day practices
18 JulAdversity means innovative revenue trials for global media companies - June 2018
18 Jul7 things publishers should be doing to transition their businesses - June 2018
18 JulNews product innovation, data-based acquisition strategies transform media industry - April 2018
18 JulWhat is the value of a digital subscriber? - April 2018
18 JulOvercoming paid content challenges with mass personalisation - March 2018
18 JulFuture of news media: content, advertising personalisation - February 2018
18 JulHow customer lifetime value equals more digital revenue - November 2017
18 JulUsing data to determine audience price points, increase reader revenue - October 2017
18 JulListening to readers involves personal interaction + data - September 2017
18 Jul6 techniques to understand your media customer’s needs - August 2017
18 JulTrade-offs between personal data privacy, customer analytics - August 2017
17 Jul6 questions to ask when growing revenue using analytics - July 2017
17 JulMarket-based pricing boosts yield, protects vulnerable subscribers - July 2017
17 JulThe audience-newspaper relationship: Don’t break up over money - June 2017
17 JulHow NRC, Newsday invested in current readers without going bankrupt - June 2017
17 JulHow NRC reconfigured its subscription sales model - June 2017
17 JulData, not gut feelings, should set price for new subscribers - May 2017
17 JulHow to use Big Data (correctly) to bring in reader revenue - April 2017
17 JulResearch shows ad-blocker link to higher reader engagement - April 2017
17 JulThe publisher’s digital dilemma: balancing quality, profits - February 2017
17 JulNewsday data analytics boost subscriber retention - September 2016
17 JulThe 7 Percent Rule - December 2017
17 JulThe Atlantic to Install Paywall, Joining Wave of Publishers Diversifying Revenue - December 2017
17 JulDriving digital subscriptions: sustaining the 'Trump Bump' - October 2017
17 JulHow the use of digital data can bring important benefits to the media
17 JulInland Press Article on Matt Linday
22 MayNews Product Innovation & Data-Based Acquisition Strategies Will Transform the Media Industry
19 AprMBP: Gaining Revenue Yield Without Raising Your Top Rate
04 AprWhat's your digital ROI? Is a paywall right for you?
30 MarReader Revenue Symposium – Amsterdam, The Netherlands - 2018
23 MarBig Data and AI For Media: GLOBAL BIGGIES AWARDS - 2018
26 FebMaintaining Circulation Volume through Churn Risk Reduction
26 FebMass Personalization is the Future of Journalism
26 FebDigital ROI Analysis Webinar
30 JanWhat is Your Long-Run Level of Print Circulation?
30 JanSubscriber Acquisition Strategies
30 JanMather Insights – January 2018
11 Dec2017 Mather Symposium – Audience & Data
10 DecDigital Benchmarking: Audience Metrics
30 NovMather Insights – Nov 2017
30 NovThe Publisher's Dilemma
31 OctThe 2017 Mather Symposium: Recap
31 OctMather Insights - Oct 2017
31 OctEvaluating Your Expense Model
20 OctDallas Morning News - Presentation
20 OctMather Economics - metricsXchange - Presentation
20 OctPubWise - Presentation
20 OctINWEGO - Presentation
20 OctMather Economics - Digital Revenue Optimization - Presentation
20 OctMather Economics - Customer Service Audit - Presentation
20 OctFairfax Media NZ - Presentation
20 OctMather Economics - Churn Modeling - Presentation
20 OctMarketing G2 & Philadelphia Media Network - Presentation
20 OctInland Press Association - Presentation
20 OctBoston Globe Media - Presentation
20 OctDev/Con Detect - Presentation
20 OctMather Economics - Digital Audience & Content Strategy - Presentation
20 OctUniv. of Oxford/Harvard Business School - Presentation
28 SepMather Insights - September 2017
28 SepCall Center Analytics & Revenue Yield: The Missing Link
28 SepTargeting a Custom Audience
28 SepDigital Benchmarking
24 AugAn Introduction to Utilizing Benchmark Data
24 AugCustomer Lifetime Value: Understanding the Value of Your Current Customers & Identifying Which Prospects You Really Want
18 AugMonetising Audience Data: Media's New Business Model
10 NovShifting from Big Data to Machine Learning: Lessons Learned
21 OctWhen do the benefits of customer analytics justify the cost of privacy?
19 OctVindicia Presentation
19 OctDigital Who Presentation
19 OctMather - New Media ROI Presentation
19 OctFTI Consulting Presentation
19 OctMcClatchy Presentation
19 Oct2016 Mather Symposium - Listener in Action Presentation
19 OctOahu Publications, Inc. Presentation
19 OctNewsday Presentation
19 Oct2016 Mather Symposium - NRC Presentation
23 SepMather Webinar-Budgeting 2017: Listener™ & Digital Analytics
02 AugMather Economics: Webinar Announcement
05 JanYield Management Using Web Analytics in Publishing
21 JulMediaNext-New York, NY
16 JulNew Revenue Ideas-Why Events Make Sense
16 JulNew Revenue Ideas-Innovation
16 JulNew Revenue Ideas-Smartphone Marketing
16 JulBenchmarking the New Business Model: Focus on Audience and New Revenue
16 JulRevitalizing a Signature Benchmarking Service
16 JulMather Benchmarking Program for Newspapers
16 JulCustomer Lifetime Value (CLV) For Newspapers
16 JulComprehensive econometric model to optimize digital ad revenue
16 JulBest practice and strategy for handling digital content
16 JulIncrease ad revenue without causing advertising volume losses
16 JulThe Mather yield management program that maximizes operating margins
16 JulNew Revenue Ideas-Specialty Content
16 JulUnderstanding Customer Behavior and Demographic Data Key to Driving DIgital Strategies
16 Jul2014 Mather Symposium "Leveraging Technology in Budgeting & Forecasting Subscriber Revenue"
16 JulCustomer Lifetime Value: What is Your Relationship Really Worth?
16 Jul2014 Mather Symposium "CLV: What is your relationship worth?"
16 JulCreating Audience Loyalty
16 JulSimple Strategies to a Powerful Loyalty Solution You Can Monetize
16 JulProgrammatic Advertising: Separating the Facts and Fiction
16 JulNew Trends in Leveraging Customer Data to Drive Business Strategies
16 JulWhat's the key to boosting newspaper profitability?
27 MayWhy Publishers Need To Segment Their Audiences
25 MayWAN-IFRA World Congress, June 1-3, 2015 Washington DC
22 MayUsing segmentation to grow paying digital audiences
15 MayListener™ mentioned in NetNewsCheck article
11 MayAd sales revenues-then and now
07 MayEvolution of print media and applying big data
23 AprChanging the Economics and the Use of Data in the News Media
15 AprLeveraging Customer Data to Drive Business Strategy
13 AprDigital engagement creates economic returns
07 AprListener™ article from a client’s perspective
06 AprPublish Asia 2015, Bangkok: “Using Data and Analytics to Develop Strategy and Increase Newspaper Revenue and Profitability”
29 MarReynolds Journalism Institute at the University of Missouri: Dissecting Engagement: What’s Working and What’s Next?
11 MarWorking smarter and harder
11 MarLook for us at NAA mediaXchange in Music Row, Room 2
09 MarListener Tool Featured in E&P article
08 MarCustomer Lifetime Value: The best foundation for your acquisition, retention and distribution model
01 MarMather Economics Climbs to Top 20 in University of Georgia's Bulldog 100 List of Fastest-Growing Businesses
23 FebEvaluating your expense model: Potentially a big win for your bottom line
21 FebKey Executives Mega-Conference, Atlanta
12 FebWhat Digital Publishers are Missing with Big Data
08 FebBulldog 100 Announces 2015 Winners
02 FebHow Newspapers Can Monetize Their Digital Audience
31 JanMather launches data tool to aid pricing
26 JanActivation fees: What newspapers can learn from the services industry
15 JanKeys to Bundling Newspaper Products to Boost Revenue
15 JanDigital Media India – New Delhi, India
