Mather Insights and News

18 DecLocal News Outlets Boost Digital Subscriptions by About 50% in a Year

03 Dec5 lessons from 5 years of transformation at Belgium’s Mediahuis

Blog Featured Madelin Zwingelberg Market Based Pricing Strategy Matthew Lulay Presentation Publication Revenue / Demand Forecasting Subscription Pricing Strategy
15 OctEvaluating and Evolving Print Frequency

Audience Analytics Blog Customer Acquisition Customer Lifetime Value Featured Market Based Pricing Strategy Matthew Lulay Subscription Pricing Strategy White Paper
11 SepMonetize your Digital Audience

Featured Madelin Zwingelberg Market Based Pricing Strategy Matt Lindsay Matthew Lulay Newsletter Revenue / Demand Forecasting
10 SepQ&A Follow Up Report: Evaluating Print Delivery Days

Customer Lifetime Value Dustin Tetley Market Based Pricing Strategy Matt Lindsay Matthew Lulay Presentation
22 JunSubscriber Price Optimization - Intelligent Pricing

20 MarPrice elasticity tests yield revenue opportunities for publishers

Arvid Tchivzhel Audience Analytics Bob Terzotis Churn Modeling Content Analytics Customer Acquisition Customer Lifetime Value Dustin Tetley Featured Intelligent Paywall Inventory Optimization Market Based Pricing Strategy Matt Lindsay Presentation Revenue / Demand Forecasting Subscription Pricing Strategy
15 JanMather Economics Company Brochure

Customer Lifetime Value Market Based Pricing Strategy Matt Lindsay Subscription Pricing Strategy White Paper
04 AprSubscription renewal price increases: Time is on your side

10 OctPricing Case Study: Analyzing the Impact of Dynamic Pricing vs. Traditional Step-Up Programs

Audience Analytics Churn Modeling Content Analytics Customer Acquisition Customer Lifetime Value Intelligent Paywall Inventory Optimization Market Based Pricing Strategy Media Mixed Modeling Newsletter
22 MayNews Product Innovation & Data-Based Acquisition Strategies Will Transform the Media Industry

19 AprMBP: Gaining Revenue Yield Without Raising Your Top Rate