MonetizationOS will form the foundation of a new Sophi Paywall, combining proven audience intelligence with edge-native decisioning.
London and Atlanta, 19 February 2026 — Mather and MonetizationOS today announced a strategic partnership combining Sophi’s AI-powered intelligence with MonetizationOS’s revenue infrastructure, enabling publishers to quickly deploy sophisticated paywalls with real-time dynamic decisioning using a modern, edge-native architecture.
The partnership addresses what MonetizationOS founder James Henderson calls “the broken economics of the internet” — a landscape where machine traffic has surpassed human visitors for the first time in history, while static monetization strategies and platform limitations have made it difficult to maximize revenue from increasingly heterogeneous human audiences.
“For 20+ years, Mather has helped the world’s leading publishers optimize subscription revenue through data-driven decisions,” said Matt Lindsay, CEO, Mather. “Our Sophi Dynamic Paywall Engines have proven to be the top-performing solution for publishers globally, and by partnering with MonetizationOS we will now be able to also deliver a paywall that’s fast to implement, easy to manage, and ready for the reality of an internet where machines outnumber humans.“
This partnership enables publishers to:
- Monetize both human and machine traffic through a unified paywall experience system.
- Apply AI-powered decision intelligence to strengthen first-party data capture, grow subscriptions, and optimize revenue.
- Use advanced analytics to power experimentation and shape content direction, fueling a long-term growth strategy.
- Deploy quickly through streamlined implementation and scalable infrastructure.
Learn more about the new Sophi Paywall.
“We built MonetizationOS to make intelligent decisions at the edge, with the bot detection and classification capabilities publishers need right now,” said James Henderson, Founder and CEO of MonetizationOS. “Sophi has delivered transformational results for publishers. This partnership puts that proven intelligence on infrastructure built for today’s internet.“
Both companies will showcase the integrated solution at the 2026 Mather Symposium in Dallas, Texas, on the 26th February.
About Mather
Mather is a global leader in analytics-led business transformation, helping subscription-driven organizations achieve sustainable revenue and profit growth. By combining strategic advisory, predictive analytics, and AI-powered technology, Mather has helped hundreds of brands worldwide optimize performance across the subscription lifecycle. Founded in 2002, Mather is headquartered in Atlanta, Georgia, with experts across the United States, Canada, and Belgium. Mather is a subsidiary of Mediahuis, an international media group serving more than 1.8 million subscribers across more than 30 news brands. Learn more at www.mathereconomics.com.
About MonetizationOS
MonetizationOS provides intelligent, edge-native infrastructure for businesses to protect and monetize intellectual property and services for both human and machine traffic. The company is headquartered in London. Learn more at www.monetizationos.com.
MOS Brand Assets: Link
Media Contacts:
Mather
Katie Ruane
katie@mathereconomics.com
+1 770-993-4111
MonetizationOS
Adam Townsend
adam.townsend@monetizationos.com
+44 793-222-3151