Atlanta, Georgia, February 12, 2026 — The team at Inka Solutions, a long-time provider of subscription marketing technology and lifecycle campaign execution, has joined Mather, a global leader in strategic advisory, subscription analytics, and AI-powered revenue optimization.
This move expands Mather’s marketing automation capabilities and enables broader activation of Mather’s predictive analytics, helping organizations scale lifecycle execution on a data foundation that supports automation and AI use cases over time.
For more than a decade, Mather and Inka have partnered to support organizations across recurring-revenue models, pairing analytics, pricing strategy, and multi-channel campaign execution to accelerate growth. With this change, Mather will provide uninterrupted service for existing engagements while unifying Inka’s subscriber Cloud CRM, retention insights, and campaign automation into The Mather Activation Platform, an intelligence-to-execution platform built to power smarter lifecycle decisions and scalable activation.
Many organizations face challenges activating first-party audience and subscriber data when it is siloed across systems, limiting the use of automated marketing and AI across the subscription lifecycle. Addressing this challenge aligns with Mather’s mission to bridge the gap between insight and execution as subscriber expectations continue to evolve across digital and print channels.
The combined organization strengthens customers’ ability to:
- Establish a centralized, trusted foundation for first-party audience and subscriber data
- Execute pricing, paywall, and retention strategies through automated, multi-channel campaigns
- Enhance marketing automation with Mather’s predictive analytics and AI-driven decision intelligence
“Organizations today need more than great analytics. They need strong data foundations and efficient ways to scale insights through consistent, high-quality execution,” said Matt Lindsay, CEO of Mather. “Inka brings a proven operational engine for running campaigns, managing data, and enabling rapid action. By bringing Inka into Mather, we’re strengthening the foundation that helps our clients connect strategy with execution across the subscription lifecycle.”
“Inka was built on a simple philosophy: give teams the tools and data access they need to work smarter and move faster,” said Evan Mecak, Founder and President of Inka Solutions. “Joining Mather allows us to take that philosophy even further. This move gives teams access to deeper analytical rigor, broader technical resources, and a roadmap aligned with Mather’s vision for intelligence-led growth.”
“We are really excited about two of our long-term partners joining forces, blending the intelligence with execution under the newly branded Mather Activation Platform formally brings together mission critical data used for email and customer engagement. We are looking forward to the the benefits of Inka and Mather combination,” said Chris Blaser, VP, Audience & Circulation, Las Vegas Review-Journal.
“As longstanding partners of both Mather and INKA, we’re excited about the launch of their newly integrated Mather Activation Platform. Through incorporation of consumer engagement and pricing data along with campaign management, this new combined endeavor will strengthen the overall success in development and implementation of initiatives that build long-term audience growth and revenue,” said Donna Prentice, Audience Growth and Development Manager, Tampa Bay Times
About Mather
Mather is a global leader in analytics-led business transformation, helping subscription-driven organizations achieve sustainable revenue and profit growth. By combining strategic advisory, predictive analytics, and AI-powered technology, Mather has helped hundreds of brands worldwide optimize performance across the subscription lifecycle. Founded in 2002, Mather is headquartered in Atlanta, Georgia, with experts across the United States, Canada, and Belgium. Mather is a subsidiary of Mediahuis, an international media group serving more than 1.8 million subscribers across more than 30 news brands.
About Inka Solutions
Inka Solutions, founded in 2006, provides subscription marketing and intelligence tools for recurring-revenue businesses. Its platform includes a secure SQL Server infrastructure, multi-channel campaign execution, predictive analytics, retention insights, and a SQL-based subscriber CRM designed to improve targeting, conversion, and long-term customer value. Inka has supported more than 300 media brands through data intelligence and subscription marketing services, executing hundreds of millions of lifecycle emails annually.
Media Contact
Katie Ruane
Director, Strategic Marketing, Mather
katie@mathereconomics.com