By Dana E. Neuts – June 26, 2020 Subscription Insider – Link to Article Since the COVID-19 pandemic hit the U.S. in mid-March, nothing has been the same. The coronavirus … Read more
News Type: News
“The impact of Covid-19 on publsihing has brought with it an existential crisis for many. It has also brought innovation and resilience” Link to article: https://whatsnewinpublishing.com/preparing-itself-for-a-radically-different-future-how-publishers-are-emerging-from-the-covid-19-crisis/ FIPP’s first Covid-19 … Read more
Click here to listen to recording On Friday, April 24th, Mather Economics discussed the most recent benchmarks and best practices for increasing subscription revenue during the current crisis. The webinar … Read more
During these challenging times, it’s crucial to help those in your community. As part of our continued support and collaboration with Community Assistance Center, Mather Economics donated homemade protective … Read more
Reader Revenue Blog INMA 7 April 2020 By Grzegorz Piechota As countries throughout the world move through different phases along the COVID-19 trajectory, so does the bump news media … Read more
COVID-19 Driving Digital News Subscriptions By Jon Gingerich, senior editor of O’Dwyer’s monthly magazine Tue., Mar. 31, 2020 The coronavirus (COVID-19) pandemic has driven a strong increase in digital news consumption, … Read more
Article Posted on March 31, 2020 COMMENTARY Digital News Subscriptions Grow During COVID-19 Crisis by Rob Williams The coronavirus pandemic has caused advertising demand to plummet, though digital subscriptions have jumped … Read more
Full Article INMA Satisfying Audiences Blog March 2020 By Matt Lindsay and Arvid Tchivzhel Mather Economics is working with many publishers on digital audience and content analytics. We have prepared … Read more
Dear Mather clients, partners and friends: Given the disruption caused by the COVID-19 pandemic, we wanted to provide an update on the actions Mather Economics is taking to help … Read more
INMA Satisfying Audiences Blog 28 October 2019 By Matt Lindsay & Arvid Tchivzhel Using propensity modeling to identify readers on a Web site that are likely to subscribe is a … Read more
