The economics of profitably printing and delivering newspapers has become increasingly challenging, and the COVID-19 pandemic has accelerated the need for publishers to evaluate their business models, including the number of print service days. Most publishers are experiencing double-digit declines in advertising revenue, and the recovery to pre-COVID trends is expected to take a year or more. How can newspapers recoup that lost revenue in savings?
We share how our client partners are navigating scenario planning for print delivery day reductions through custom-built subscription and advertising revenue forecasting tools.
Speakers from the Mather team:
- Madelin Zwingelberg, Senior Manager
- Matthew Lulay, Managing Director
- Matt Lindsay, President