By Daniela Lomas, Marketing Specialist at Mather March 31st, 2025 Last month, we celebrated a major milestone by hosting our tenth annual Symposium in the bustling city of Dallas. With over 100 industry leaders and peers in attendance, the event became a dynamic hub for discussing emerging opportunities, innovative strategies, and the current state of … Read more
By Guest Contributor: Mark Zohar, CEO at Viafoura March 11th, 2025 The digital publishing landscape is undergoing a fundamental transformation. As traditional audience acquisition strategies become less effective, publishers are shifting their focus toward community building to foster loyalty and drive sustainable revenue. A recent roundtable discussion hosted by Viafoura explored this pivotal shift, highlighting … Read more
By Guest Contributor: Tony Ort, Senior Sales Executive at TCN March 11th, 2025 The Mather Symposium’s roundtable discussions revealed the diverse approaches publishers are taking to customer service. Specifically, the focus on technology adoption, data utilization and the strategic decision between in-house and outsourced customer service through a third-party Business Process Outsourcing (BPO). Outsourcing … Read more
By Guest Contributor: Sam Morris, Head of Marketing at Marfeel March 11th, 2025 On the last week of February at the Mather 2025 symposium in Dallas, Marfeel hosted a roundtable discussion with leading publishers on aligning technology and data with business goals to drive growth. The conversation highlighted key challenges and strategies for turning insights … Read more
By Guest Contributor: Dominic Easter, Commercial Director at Pugpig March 11th, 2025 At this year’s Mather Symposium, industry leaders gathered for the Pugpig roundtable discussion on one of the most pressing topics in digital publishing: driving engagement and retention on mobile. The conversation, led by Dominic Easter from Pugpig and Arvid Tchivzhel from Mather, underscored … Read more
By Daniela Lomas, Marketing Specialist at Mather Economics October 1st, 2024 Last week, INMA gathered over 300 media leaders from 35 countries for its annual Media Innovation Week, sparking dynamic discussions on everything from personalization to boost audience engagement to newsroom transformation. We’ve curated the top takeaways to keep you informed on the strategies shaping … Read more
By Katherine Ruane, Director of Strategic Marketing, and Daniela Lomas, Marketing Specialist at Mather Economics August 22nd, 2024 In an era of rapid change within the media landscape, publishers are increasingly focusing on pricing strategies as a key driver of sustainable growth. Our recent webinar, “Pricing in Practice: Insights from Leading Publishers,” featured a compelling … Read more
In unserem jüngsten Webinar zum Thema Preisgestaltung haben sich unsere Mather-Experten mit den Grundsätzen befasst, die es Verlagen ermöglichen, sich in der sich rasch verändernden Landschaft der Abonnement-Erlösmodelle zurechtzufinden. Wenn Sie nicht dabei sein konnten, können Sie sich die Aufzeichnung unten ansehen oder unsere wichtigsten Erkenntnisse lesen, um auf dem Laufenden zu bleiben. Klicken … Read more
Click here to download this session’s cheat sheet with key information In the ever-evolving media landscape, news publishers are increasingly focused on revenue sustainability. Mather’s recent industry benchmarks (stay tuned to download our report) show digital subscriptions surpassing print subscriptions, signaling a crucial juncture for publishers to reevaluate their product and pricing strategies. At present, … Read more
By Matt Lindsay, President & CEO at Mather April 23rd, 2024 Mather Economics hosted the Ninth Media Revenue Symposium in Atlanta last month. We were joined by 16 CEOs of news media companies and many other industry leaders, including Greg Piechota, researcher-in-residence at INMA. This year’s symposium was the first with our new Sophi … Read more
