Mather Insights and News

Audience Analytics Case Study Content Analytics Featured Peter Doucette Subscription Pricing Strategy
06 FebMedia businesses to focus on these core strategies for revenue growth

Arvid Tchivzhel Audience Analytics Blogs Bob Terzotis Case Study Content Analytics Customer Acquisition Customer Lifetime Value David Clinch Dustin Tetley Events Featured Intelligent Paywall Liesbeth Nizet Luke Boutwell Luke Magerko Madelin Zwingelberg Magazine Malcolm Netburn Market Based Pricing Strategy Matt Lindsay Media Mix Modeling Peter Doucette Premium Content Subscription Pricing Strategy
11 JanMeet the Speakers—2023 Mather Revenue Symposium

Arvid Tchivzhel Audience Analytics Blogs Bob Terzotis Churn Modeling Content Analytics Customer Acquisition Customer Lifetime Value David Clinch Dustin Tetley Environmental Economics Featured Intelligent Paywall Liesbeth Nizet Luke Magerko Market Based Pricing Strategy Matt Lindsay Peter Doucette Premium Content Subscription Pricing Strategy
09 JanLower site traffic, dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends)

Arvid Tchivzhel Audience Analytics Case Study Featured Intelligent Paywall Magazine Subscription Pricing Strategy
17 NovFrom Print to Digital: Managing the Economics of Media Change

Arvid Tchivzhel Audience Analytics Featured Magazine Market Based Pricing Strategy Matt Lindsay Peter Doucette
16 NovMather Economics predictions and latest Benchmarking Reports

30 Aug3 data science use cases demonstrate news publisher monetization options

Arvid Tchivzhel Audience Analytics Customer Acquisition Intelligent Paywall Market Based Pricing Strategy Revenue / Demand Forecasting
20 Jun3 case studies show how offer optimization can grow readers, revenue

Audience Analytics Bob Terzotis Churn Modeling Customer Lifetime Value Featured Magazine Market Based Pricing Strategy Subscription Pricing Strategy
31 May3 challenges and opportunities in media publishing and magazines in 2022

Arvid Tchivzhel Audience Analytics Blogs Customer Acquisition Customer Lifetime Value Featured Intelligent Paywall Market Based Pricing Strategy Matt Lindsay
03 MayHow to measure tradeoffs in your go-to-market offers

Arvid Tchivzhel Audience Analytics Content Analytics Customer Acquisition Customer Lifetime Value Subscription Pricing Strategy Ukraine
18 MarResearch shows difference in COVID, Ukraine news engagement

26 FebAccess Mather’s Premier Audience Benchmark Report

Audience Analytics Case Study Featured Intelligent Paywall Katherine Ruane Subscription Pricing Strategy
10 FebAn inside look at a registration wall launch

27 JanGoogle News Initiative Partners with Medill and Mather on Groundbreaking Local Newsroom Tool

Audience Analytics Blogs Content Analytics Customer Acquisition Featured Intelligent Paywall Market Based Pricing Strategy Matt Lindsay Uncategorized
05 NovMather’s Benchmark reports shed light on recent media trends, insights

Arvid Tchivzhel Audience Analytics Content Analytics Customer Acquisition Featured Intelligent Paywall Matt Lindsay Subscription Pricing Strategy
05 OctImpact from Subscriber-Only (Premium) Content

26 AugE-Edition Engagement a Leading Indicator for Print to Digital Conversions

Audience Analytics Bob Terzotis Churn Modeling Customer Acquisition Matthew Lulay Revenue / Demand Forecasting Subscription Pricing Strategy Wine
12 AugEvaluate the Price Elasticity With Each Varietal

Audience Analytics Churn Modeling Content Analytics Customer Acquisition Customer Lifetime Value Matthew Lulay Revenue / Demand Forecasting Subscription Pricing Strategy Wine
12 AugDTC “Micro Campaign” Tools

12 AugCOMMON QUESTIONS & EXPERT ANSWERS

Audience Analytics Churn Modeling Content Analytics Featured Market Based Pricing Strategy Matt Lindsay Subscription Pricing Strategy
12 Jul7 Best Practices for News Publisher Sustainability

Arvid Tchivzhel Audience Analytics Blogs Briana Garcia Case Study Churn Modeling Customer Acquisition Customer Lifetime Value Featured Intelligent Paywall Market Based Pricing Strategy Matt Lindsay Subscription Pricing Strategy
07 JulImprove conversion volume and revenue with targeted promo offers

Arvid Tchivzhel Audience Analytics Blogs Content Analytics Featured Intelligent Paywall Matt Lindsay
07 JunInsights from the LATAM GNI Subscription Labs

Audience Analytics Blogs Churn Modeling Featured Inventory Optimization Matt Lindsay Matthew Lulay White Paper Wine
19 MayMetrics that Matter: Quantifying the Right KPIs to Measure Campaign Effectiveness

Audience Analytics Bob Terzotis Content Analytics Customer Lifetime Value Dustin Tetley Featured Healthcare Matt Lindsay Matthew Lulay Presentation Subscription Pricing Strategy
06 MaySubscriber Benchmarking Report Release

Audience Analytics Blogs Featured Market Based Pricing Strategy Matt Lindsay Matthew Lulay Publication Subscription Pricing Strategy
13 AprBenchmarks show importance of news subscriber yield management

01 MarMedill & Mather Present the Subscriber Engagement Index

Arvid Tchivzhel Audience Analytics Content Analytics Customer Acquisition Customer Lifetime Value Featured Intelligent Paywall Market Based Pricing Strategy Matt Lindsay Subscription Pricing Strategy
09 FebNew Digital Subscription Services Offering Webinar

09 FebTrends in Retention by Customer Segment

Arvid Tchivzhel Audience Analytics Bob Terzotis Case Study Content Analytics Customer Acquisition Customer Lifetime Value Magazine Matt Lindsay Publication Subscription Pricing Strategy
29 JanDigital Media Subscription Master Class Series - Acquisition, Engagement and Retention

Arvid Tchivzhel Audience Analytics Blogs Brandon Williams Churn Modeling Content Analytics Featured Matt Lindsay Matthew Lulay Publication Subscription Pricing Strategy
04 Jan11 Audience Insights Remembered from 2020

01 DecNRC grew subscriptions by 25,000 in the past year, reaching record numbers

30 NovSpecial Report - 2020 Election Coverage Insights

Audience Analytics Content Analytics Featured Matt Lindsay Revenue / Demand Forecasting Subscription Pricing Strategy
19 NovExpressly Speaking episode 5 - Featuring Matt Lindsay, President of Mather Economics

13 NovTwo Major Industry Players Join Medill’s New Subscriber Index

Audience Analytics Customer Acquisition Customer Lifetime Value Featured Matt Lindsay Newsletter Presentation Revenue / Demand Forecasting Subscription Pricing Strategy
22 OctMedia Reader Revenue Master Class Series

Arvid Tchivzhel Audience Analytics Blogs Brendan Meany Featured Matt Lindsay Subscription Pricing Strategy
18 SepCOVID-19 Benchmarks - Insights and Implications

Audience Analytics Blogs Customer Acquisition Customer Lifetime Value Featured Market Based Pricing Strategy Matthew Lulay Subscription Pricing Strategy White Paper
11 SepMonetize your Digital Audience

Arvid Tchivzhel Audience Analytics Blogs Customer Lifetime Value Featured Matt Lindsay Publication White Paper
01 SepWhat is the Value of Knowing a Reader?

28 AprResearch highlights 7 digital subscription best practices

02 AprFinding Stability During Times of Crisis and Risk

02 AprDigital Subscription Benchmarks, Best Practices During COVID-19 Pandemic

Arvid Tchivzhel Audience Analytics Customer Acquisition Featured Matt Lindsay Subscription Pricing Strategy White Paper
20 MarUser engagement, environment are key inputs driving propensity to subscribe

12 MarTrends that help publishers acquire and retain digital subscribers

18 FebCómo los Muros de Pago Inteligentes maximizan los ingresos totales digitales

15 JanMather Economics Digital Use-Cases

Arvid Tchivzhel Audience Analytics Bob Terzotis Churn Modeling Content Analytics Customer Acquisition Customer Lifetime Value Dustin Tetley Featured Intelligent Paywall Inventory Optimization Market Based Pricing Strategy Matt Lindsay Presentation Revenue / Demand Forecasting Subscription Pricing Strategy
15 JanMather Economics Company Brochure

17 OctHow Intelligent Paywalls Maximize Total Digital Revenue

Arvid Tchivzhel Audience Analytics Content Analytics Customer Lifetime Value Intelligent Paywall Matt Lindsay White Paper
10 AprDallas Morning News: Building a Data-Driven Newsroom

11 MarHow does Listener Compare to other Analytic Platforms?

Audience Analytics Churn Modeling Content Analytics Customer Acquisition Customer Lifetime Value Intelligent Paywall Inventory Optimization Market Based Pricing Strategy Media Mixed Modeling Newsletter
22 MayNews Product Innovation & Data-Based Acquisition Strategies Will Transform the Media Industry

26 FebMass Personalization is the Future of Journalism

10 DecDigital Benchmarking: Audience Metrics