Mather Insights and News
 
Matt Lindsay relies on relationships in a changing industry
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Meet the Speakers—2023 Mather Revenue Symposium
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Lower site traffic, dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends)
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Print subscription pricing strategy aggressiveness depends on print runway
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Wine Industry Sales Symposium Recap
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Research: consumer spending on subscriptions are likely to remain steady
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3 case studies show how offer optimization can grow readers, revenue
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A Step-by-Step Guide to Minimizing Churn
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How to measure tradeoffs in your go-to-market offers
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Lifetime Value as the North Star to Optimize Your Go-to-Market Offers
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Research shows difference in COVID, Ukraine news engagement
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Mather’s Benchmark reports shed light on recent media trends, insights
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Impact from Subscriber-Only (Premium) Content
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Evaluate the Price Elasticity With Each Varietal
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DTC “Micro Campaign” Tools
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Improve conversion volume and revenue with targeted promo offers
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Testimonial from DuCard Vineyards
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Wine + Data: FAQs
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Medill & Mather Present the Subscriber Engagement Index
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Zephr: The Best-of-Breed Technology Series | Mather Economics
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New Digital Subscription Services Offering Webinar
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Digital Media Subscription Master Class Series - Acquisition, Engagement and Retention
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Customer Churn Prediction and Mediation
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Media Reader Revenue Master Class Series
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Monetize your Digital Audience
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Finding Stability During Times of Crisis and Risk
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Digital Subscription Benchmarks, Best Practices During COVID-19 Pandemic
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User engagement, environment are key inputs driving propensity to subscribe
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Trends that help publishers acquire and retain digital subscribers
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Mather Economics Digital Use-Cases
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Mather Economics Company Brochure
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Getting to Know Your Audience: Mobile App Subscription Analytics
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News Product Innovation & Data-Based Acquisition Strategies Will Transform the Media Industry 
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What's your digital ROI? Is a paywall right for you?
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