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Blog Featured Uncategorized

21 SepOn the spotlight - Get to know Alicia Queen

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11 SepIncreasing Digital ARPU, a necessity for News Publishers

Blog Featured Matt Lindsay Uncategorized

17 JulWhy product bundling is art and science

Audience Analytics Blog Content Analytics Customer Acquisition Featured Intelligent Paywall Market Based Pricing Strategy Matt Lindsay Uncategorized

05 NovMather’s Benchmark reports shed light on recent media trends, insights

Featured Inventory Optimization Matthew Lulay Russel Ramtahal Uncategorized Wine Wine Analytics

20 OctPutting the Cork on Club Member Churn

Arvid Tchivzhel Blog Customer Lifetime Value Featured Matt Lindsay Publication Uncategorized White Paper

07 JulPress Release: GNI LATAM Subscriptions Lab Report

Arvid Tchivzhel Audience Analytics Blog Content Analytics Featured Matt Lindsay Uncategorized

09 FebTrends in Retention by Customer Segment

Featured Matt Lindsay Subscription Pricing Strategy Uncategorized

19 JanLMC and Mather Economics Announce Partnership on Digital Subscription Services

Case Study Churn Modeling Customer Acquisition Customer Lifetime Value Matt Lindsay Newsletter Publication Uncategorized

23 NovCustomer Churn Prediction and Mediation

Arvid Tchivzhel Blog Content Analytics Dustin Tetley Featured Matt Lindsay Matthew Lulay Presentation Publication Uncategorized

25 JunCOVID-19: Insights and Recommendations for Growing Subscription Revenue and Customer Lifetime Value

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Glossary terms for Listener

Ad Revenue at Risk: The advertising revenue that is impacted under varying scenarios. Not all ad revenue may be lost even though it is at risk.
Article PVs at Risk: The article page views that are impacted under varying scenarios. Not all page views may be lost even though they are at risk.
Conversions: The volume of users who become paid subscribers after encountering the paywall at a given meter setting.
Conversion Rate: The ratio of users who become paid subscribers vs. users who encounter the paywall at a given meter setting.
Engagement Group: A categorization for users based on how engaged the are on the site over a 30 day period. Engagement includes page views, article page views, number of unique days a user visited the site, the number of sections a user visited, the total time a user spent on the site, and how far down the page the user scrolled (scroll depth).

Fanatics: the most engaged group of the engagement group.
Enthusiasts: the second most engaged group.
Stable Users: the third most engaged group.
Dabblers: the fourth most engaged group.
Flybys: the fifth most engaged group.
Non-Engaged: the least engaged group.

Impression: An advertisement view or delivery.
Paywall: The software that restricts access to online content for unpaid users.
Meter Setting: The free amount of either pages or days that a user can view before hitting the paywall.
Known User: An anonymous user who engaged with the newsletter or logged in using Gigya over the 30-day period
Paid Subscribers: Subscribers who are paying some price for a subscription.
Paywall Hits: The volume of users who encounter a paywall and are restricted from reading metered content at a given meter setting.
MIP: Mather intelligent paywall. A dynamically adjusting paywall based on user propensity and other behavioral, environmental, and predictive characteristics
ATB: Across-the-board. A static paywall that is not data-driven