Mather Economics is pleased to announce their next webinar series event focusing on Digital ROI Analysis.
Our first webinar of 2018 will be Tuesday, March 27 at 2:00 pm EDT and will focus on how media companies can maximize net revenue across advertising and digital subscriptions.
Whether you are considering launching a paid digital product or if you already have a sizable paid digital audience and want to make sure you aren’t just trading ad dollars for subscription dollars, this webinar is for you!
Understanding whether or not to pursue a paywall, the advertising revenue at risk, and the revenue at risk under varying business rules, paywall strategies can be a difficult decision. This webinar will share the journey of Outside Magazine and how they approached the decision-making process as Mather Economics assisted them with data-driven risk/reward analysis and recommendations. We are sure you will enjoy learning about the key indicators and methodology involved in their decision-making process.
Jim Gorman, Director of Circulation Sales/Audience from the Philadelphia Inquirer, will host this session. Jim will be joined by Arvid Tchivzhel, Director of Product Development and Data Science at Mather Economics, and Todd Hodgson, Director of Product Management for Outside Magazine. This will be the best 45 minutes of your week! Please register and plan to join us—only 100 spots are available!
To register, Click Here