Key Takeaways from Mega Conference
“In the next ten years, so many things will continue to change for news media, but the one thing that won’t, is the trend towards consumer revenue. Aligning your organization to bring value to your audiences will ensure you make the right decisions.”
At the end of February, Mather Economics, facilitated panel discussions at the Key-Executive Mega Conference in Las Vegas. Both presentations were insightful and offered applicable ways to grow subscribers and consumer revenue.
Phil Schroder, Head of Brand and Buzz/Group VP of Audience Development at McClatchy and Jim Gorman, Vice President of Circulation at Philadelphia Media Network: Philly.com, Inquirer and Daily News, spoke on retention and loyalty programs. They shared their successes and best practices in applying data and analytics to their print and digital audience.
Curtis Huber, Senior Director, Circulation and Audience Revenue at The Seattle Times and Ann Poe, Senior Director of Digital Consumer Revenue at Advance Local, shared their experience on launching a digital subscription product. Each company took a different approach in launching their product. However, both found similar experiences in learning what makes a successful digital subscription business, such as filling the gaps in the tech stack, A/B testing and streamlining user-experience.