Why a small fraction of visitors drive most online traffic — and profit. Nearly a decade ago, I began asking media executives what I assumed would be a simple question: … Read more
News Type: News
By putting up a metered paywall in January, the Atlantic joins a raft of publications that are launching paid products online Nearly 10 years ago, the Atlantic tore down its … Read more
Newspaper companies are finding models to sustain the so-called ‘Trump Bump’ Earlier in the year, there was considerable talk about the so-called “Trump Bump” — the idea that the unpredictable … Read more
The collection and analysis of data from the online audience is already a reality in well-known brands of newspapers and magazines, who have assigned specific teams to then make decisions … Read more
A few minutes with…Matt Lindsay So, Matt Lindsay, what do you do? I’m president of Mather Economics. We do a lot of work with media companies on customer analytics, things … Read more
Welcome to the 2018 Global BIGGIES Awards competition, which aims to reward media companies’ best practices in Big Data and Artificial Intelligence products and strategies around the world. NEW YORK — … Read more
October is right around the corner, and the 2017 Mather Symposium is shaping up to be the most comprehensive symposium ever! Join Mather Economics, in partnership with The Inland Press Foundation, as they bring you – The … Read more
As machine learning takes hold among executives, Arvid Tchivzhel warns, firms should learn from the mistakes of implementing Big Data projects. In a recently published article in the CIO Review, … Read more
In a recently published article in Talking New Media, Matt Lindsay discusses the potential risk of capturing and using customer analytics. If the risk comes at a loss of the … Read more
Join us on Tuesday, Oct 4, 2016 2:00 PM EDT for the 3rd of our webinar series. Learn how Mather Economics can help you with digital product offerings, including Listener™, … Read more