By Katherine Ruane, Director of Strategic Marketing, and Daniela Lomas, Marketing Specialist at Mather Economics In an era of rapid change within the media landscape, publishers are increasingly focusing on … Read more
Blogs
By Nathan Hart, Manager of Consulting Services, and Becca Bettinger, Consultant. Labour shortages and rising costs have driven many news publishers to transition segments of their print subscriber base from … Read more
By Arvid Tchivzhel, SVP of Product In an industry where content is king, understanding reader behavior is essential for publishers aiming to succeed in today’s digital age. Pioneers like Mediahuis … Read more
By Matt Lindsay, CEO and President and Mather Economics August 12, 2024 Elections aren’t just a test of democracy—they’re the ultimate stage where news media can prove their worth, … Read more
August 6th, 2024 Here is an overview of what you will find
By: Peter Doucette, Arvid Tchivzhel, Nathan Hart, Chris Mateer, and Noah Deitrick An article by FT Strategies (FTS) (June ‘24), “Are Monthly Subscribers Practically Worthless?” suggested that annual subscriptions, with … Read more
by: Arvid Tchivzhel, SVP of Product and Joel Medford, Data Analyst and Team Lead at Mather Publishers prioritize growing and monetizing their audiences, but achieving this consistently remains challenging. Dependence … Read more
By: Matt Lindsay, CEO and Joel Medford, Data Analyst and Team Lead at Mather Economics June 24th, 2024 In a recent study, Mather Economics analyzed the performance of 118 websites … Read more
In unserem jüngsten Webinar zum Thema Preisgestaltung haben sich unsere Mather-Experten mit den Grundsätzen befasst, die es Verlagen ermöglichen, sich in der sich rasch verändernden Landschaft der Abonnement-Erlösmodelle zurechtzufinden. Wenn … Read more
by Arvid Tchivzhel, SVP of Product at Mather The perfect tech stack continues to be elusive for many publishers. How do publishers align their technical roadmap to growth and make … Read more