Blogs

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By Katherine Ruane, Director of Marketing Strategy at Mather    With recent news from Digiday revealing that Business Insider increased conversions by 75% using an AI-powered paywall, we’re taking a … Read more

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By Alasdair McKie, Director of Project Management and Katherine Ruane, Director of Strategic Marketing The intersection of artificial intelligence (AI) and journalism has sparked both excitement and curiosity within the … Read more

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By Katherine Ruane, Director of Strategic Marketing at Mather Economics Background    With over 80 years in publication, Le Monde has established its position as France’s leading newspaper, providing readers with … Read more

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By Arvid Tchivzhel, SVP of Product at Mather  Why prioritize LTV? When crafting acquisition strategies, publishers often grapple with key questions like: What pricing strategy achieves both volume and revenue … Read more

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By Mather Last week, INMA gathered over 300 media leaders from 35 countries for its annual Media Innovation Week, sparking dynamic discussions on everything from personalization to boost audience engagement … Read more

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By Katherine Ruane, Director of Marketing Strategy While many publishers have prioritized digital audience growth and subscriptions in recent years, latest trends emphasize the need to refocus on advertising as … Read more

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By Pete Doucette, Managing Director of Consulting, and Matt Lindsay, President and CEO at Mather Economics Mather’s latest benchmark report reveals that, despite digital-only subscriptions outpacing print (66% vs. 33%), … Read more

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By Madeleine White, Editor-In-Chief at The Audiencers and VP of Marketing at Poool, and Ariel Burkett, VP of Global Sales & Marketing at Mather Economics September 17th, 2024 Dynamic paywalls … Read more

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By David Clinch, Vice President of Partnerships August 28th, 2024 After a long period of uncertainty in the advertising industry, Google announced in late July its decision to delay the … Read more