Mather Insights

01 AugHow Advance Local Achieved a 45% Subscription Boost with Sophi’s Dynamic Paywall Engine

23 JulTurning Analytics into Action: Incentivizing Performance in Modern Newsrooms

17 JulAI Search Is Reshaping Traffic—But Who’s Feeling It Most?

15 JulThe Clock is Ticking: Why Publishers Can’t Wait on AI

15 JulUnlocking Sustainable Growth: How Local News Publishers Can Use Mather’s Subscription Proficiency Index (SPI) to Scale Digital Subscriptions

04 JulThree Publishers, One Smart Paywall Strategy: How Sophi’s AI Is Powering Subscription Growth

25 JunBenchmark. Analyze. Win: Key Takeaways From Our Latest Webinar

02 JunMasterclass: Smarter Strategies to Grow Your Subscription Revenue

28 MayPrecision That Pays Off: How The Tampa Bay Times Achieved a 74% Lift in Paywall Subscriptions with Sophi’s Dynamic Paywall Engine

15 MayThe Case for a Smarter Registration Strategy: Q&A with Ignaz Van Hasselt

13 MayDownload Mather’s Q1 2025 U.S Benchmarking Report

07 MayNational Stories, Local Stakes: How Publisher Size Shapes Results

29 AprCelebrating 10 Years of Sophi: Newsroom Roots to a Global Growth Engine

15 AprSmarter Paywalls, Stronger Revenue: How AI Is Transforming Audience Monetization

15 AprScaling smarter: How BDN used fractional support to fast-track strategic goals

14 AprEvolving the Publisher Tech Stack: From Fragmented Tools to Strategic Intelligence

31 MarKey Topics and Takeaways from Mather's Symposium 2025: Insights from Publishers and Media Leaders

25 MarPartner Perspectives: In Conversation with Newstech

20 MarA Strategic Approach to Increasing The Philadelphia Inquirer’s Digital Subscription Proficiency

14 MarMastering Subscription Success: Lennart Schneider on Community, Retention & the Future of Subscription Models

11 MarMather's Q4 2024 U.S Benchmarking Report

11 MarThe Shift from Audience Acquisition to Community Building - Viafoura's Symposium Roundtable Recap

11 MarCustomer Service in the Digital Age: In-House vs. Outsourced and the Role of Data - TCN's Roundtable Discussion Recap

11 MarAligning Technology and Data with Business Goals to Fuel Growth: Marfeel’s Publisher Roundtable Recap

11 MarOptimising Mobile Strategies to Drive Engagement and Retention: Pugpig’s Symposium Roundtable Recap

06 MarCase Study: How Bangor Daily News Boosted Digital Growth with Sophi’s User Paywall Engine

27 FebLive News Strategy for Engagement and SEO Performance

26 FebNext-Gen Paywalls: Balancing Privacy, Engagement, and Revenue Growth

25 FebTotal Audience Monetization: The Future of Publisher Revenue Strategy

24 FebHow Digital Media Businesses Can Provide The Best Possible Customer Experience