By Michael O’Neill, Founder of Sophi, and Ariel Burkett, VP of Global Sales & Marketing at Mather February 9th, 2025 Paywalls have become the backbone of digital monetization for publishers … Read more
AI
By Katherine Ruane, Director of Strategic Marketing at Mather Economics BackgroundFounded in 1829, The Philadelphia Inquirer (The Inquirer) has been a cornerstone of news and information for nearly 200 years, influencing … Read more
By Katherine Ruane, Director of Marketing Strategy at Mather October 23rd, 2024 With recent news from Digiday revealing that Business Insider increased conversions by 75% using an AI-powered paywall, … Read more
By Alasdair McKie, Director of Project Management and Katherine Ruane, Director of Strategic Marketing October 15th, 2024 The intersection of artificial intelligence (AI) and journalism has sparked both excitement and … Read more
By Madeleine White, Editor-In-Chief at The Audiencers and VP of Marketing at Poool, and Ariel Burkett, VP of Global Sales & Marketing at Mather Economics September 17th, 2024 Dynamic paywalls … Read more
Client: Sophi’s Paywall AI drives subscription growth for Seven West Media Objective: The West Australian saw subscriptions increase after handing over paywall decisions to Sophi, instead of relying on busy … Read more
September 5th, 2024 Background As one of the largest media groups in the U.S., Advance Local reaches 55 million people each month through 10 trusted news organizations. With a mission … Read more
Background The West Australian is a 190-year-old newspaper and the flagship daily masthead of the Seven West Media group. With a combined print and digital reach of 4.3 million people … Read more
INMA announced its 2022 Global Media Awards winners yesterday and Naviga Publisher powered by Sophi.io, an automated print laydown solution, came in second in the Best Innovation in Newsroom Transformation … Read more
Advance Local was nominated as a finalist in the 2022 Digiday Media Awards’ Best Subscription or Membership Product category due to their success with Sophi Content Paywall Engine.Advance Local is … Read more