By Michael O’Neill, Founder of Sophi, and Ariel Burkett, VP of Global Sales & Marketing at Mather Paywalls have become the backbone of digital monetization for publishers worldwide. In their … Read more
Dynamic Paywalls
By Katherine Ruane, Director of Strategic Marketing at Mather Economics BackgroundFounded in 1829, The Philadelphia Inquirer (The Inquirer) has been a cornerstone of news and information for nearly 200 years, influencing … Read more
By Katherine Ruane, Director of Marketing Strategy at Mather With recent news from Digiday revealing that Business Insider increased conversions by 75% using an AI-powered paywall, we’re taking a … Read more
By Madeleine White, Editor-In-Chief at The Audiencers and VP of Marketing at Poool, and Ariel Burkett, VP of Global Sales & Marketing at Mather Economics September 17th, 2024 Dynamic paywalls … Read more
Client: Sophi’s Paywall AI drives subscription growth for Seven West Media Objective: The West Australian saw subscriptions increase after handing over paywall decisions to Sophi, instead of relying on busy … Read more
September 5th, 2024 Background As one of the largest media groups in the U.S., Advance Local reaches 55 million people each month through 10 trusted news organizations. With a mission … Read more
Background The West Australian is a 190-year-old newspaper and the flagship daily masthead of the Seven West Media group. With a combined print and digital reach of 4.3 million people … Read more
The Globe and Mail launched a hybrid paywall in 2012 — applying a simple meter for most articles, with editors deciding to place about 10% of articles behind a hard paywall. … Read more
Recurring subscription revenue continues to be an increasing piece of the revenue pie for publishers today. For the first time, Mather benchmarking data shows that digital subscribers are now over … Read more