By: Peter Doucette, Arvid Tchivzhel, Nathan Hart, Chris Mateer, and Noah Deitrick July 8th, 2024 Editor’s Note: FT Strategies recently posted a follow-up to their article, “Are Monthly Subscribers Practically Worthless?” The Mather team is currently reviewing the approach and conclusions in Part II and will soon respond with data-driven insights drawn from our years … Read more
By Nathan Hart, Manager of Consulting Services April 28th, 2024 Key learnings in this article include: Acquiring new subscribers can be a costly endeavor, making ongoing, proactive churn management a crucial component of a robust subscription revenue model. Not all churn is created equal. Churn can be considered Voluntary (i.e., Subscriber actively cancels their … Read more
SUMMARY: Current macroeconomic conditions have publishers and consumers alike considering how to navigate this new economic climate. Companies across all industries are trying to determine the right balance between raising prices in the face of higher production costs while maintaining demand and profitability. Featured on INMA | 07 November 2022 By Nathan Hart, MS, and Luke Boutwell, … Read more
