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pricing strategy

October 31, 2025September 15, 2025 by Katie Ruane

By: Katherine Ruane, Director of Strategic Marketing Background  Aller Media Nordic, founded in 1873, is one of the largest media houses in the Nordics with more than 60 lifestyle, health, … Read more

Categories Blogs, Case Study, Featured Tags pricing strategy, yield management
November 8, 2022November 7, 2022 by Mather Economics

SUMMARY: Current macroeconomic conditions have publishers and consumers alike considering how to navigate this new economic climate. Companies across all industries are trying to determine the right balance between raising prices … Read more

Categories Blogs, Churn Modeling, Featured, Subscription Pricing Strategy Tags churn mitigation, inflation, pricing strategy

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