By Katherine Ruane, Director of Strategic Marketing at Mather July 3rd, 2025 Across the news industry, publishers are moving beyond rigid paywall rules toward AI-powered systems that adapt in real time to reader behavior. But this shift isn’t about automation for automation’s sake—it’s about building a more sustainable path to growth. With ad revenue volatility … Read more
By Luke Magerko, Director of Consulting at Mather June 25th, 2025 We officially kicked off our 2025 benchmarking webinar series with a high-impact first session: Benchmark. Analyze. Win. Luke Magerko, Director of Consulting, and Pete Doucette, Senior Managing Director of Consulting, shared key insights from 350+ news brands — diving into the latest performance trends, … Read more
A masterclass led by IQ Media June 2nd, 2025 Are you looking to grow your subscription business? It starts with two levers: acquiring more subscribers—and increasing the value of each one. In this IQ Media Masterclass, Ignaz van Hasselt, Director of Europe at Mather Economics, is joined by Madeleine White, Editor-in-Chief at The Audiencers, to … Read more
By: Katherine Ruane, Director of Strategic Marketing May 29th, 2025 Background The Tampa Bay Times in Florida is the largest newspaper in the southeastern United States and a nationally recognized leader in investigative journalism, with multiple Pulitzer Prizes to its name. Known for its commitment to public service and digital innovation, the Times has taken … Read more
By Katherine Ruane, Director of Strategic Marketing, and Ignaz van Hasselt, Director of Europe at Mather May 15th, 2025 For publishers today, turning anonymous visitors into known users isn’t just a step at checkout anymore—it’s become a key driver of revenue. When done right, registration helps build stronger relationships, improves targeting, and boosts performance across … Read more
May 13th, 2025 Each quarter, we deliver a comprehensive industry snapshot tailored for U.S. news publishers—spotlighting key revenue and volume trends, consumer marketing insights, and the latest shifts in pricing strategy. Our mission? To equip you with actionable intelligence on how your performance stacks up against the broader publishing landscape—and where the market is headed … Read more
By: Arvid Tchivzhel, SVP of Technology and Katherine Ruane, Director of Strategic Marketing at Mather May 7th, 2025 For local outlets that aren’t The New York Times, deciding whether to cover national stories—especially polarizing ones like Trump—can be tricky. While these issues dominate headlines and spark intense public interest, it’s not always clear whether they … Read more
By Mike O’Neill, Founder of Sophi, Daniela Lomas, Marketing Specialist, and Katherine Ruane, Director of Strategic Marketing at Mather April 29, 2025 Ten years ago, a newsroom challenge sparked a new idea. What started as an internal solution at The Globe and Mail has grown into Sophi, an AI-powered decision intelligence platform that helps publishers … Read more
By Matt Lindsay, President and CEO, and Michael O’Neill, Founder of Sophi at Mather April 8th, 2025 Publishers face a delicate balancing act: growing their subscriber base while maximizing advertising revenue. Yet many still rely on static paywalls that treat all visitors the same, overlooking a critical opportunity to tailor experiences based on diverse user … Read more
By Arvid Tchivzhel, SVP of Technology and Katherine Ruane, Director of Strategic Marketing at Mather April 15th, 2025 Many publishers have a clear vision, but bridging the gap between strategy and execution is the real challenge. From aligning goals to overcoming tech constraints, turning plans into impact often feels like an uphill climb. These were … Read more
